Effective lead nurturing is vital to keep prospects engaged. But B2B leaders face additional complexities due to long sales cycles, high price points, and group buying decisions.
This research report discusses:
→ How to create effective engagement journeys
→ How documentation plays a key role in moving prospects through the funnel
→ The importance of a strong marketing-to-sales handoff
→ What to avoid: Tactics that yield little return
Ironpaper's survey of 250 B2B decision-makers shows that businesses with successful lead nurturing strategies utilize testing, documentation, and CRM data.
Methodology
Ironpaper surveyed 250 individuals with business decision-making capabilities at B2B or B2B and B2C companies.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
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