Lead Nurturing Unlocked:

A Market Research Report

Ironpaper's survey of 250 B2B leaders explores the challenges and opportunities of moving leads through the funnel.

Effective lead nurturing is vital to keep prospects engaged. But B2B leaders face additional complexities due to long sales cycles, high price points, and group buying decisions. 

This research report discusses:

How to create effective engagement journeys  

How documentation plays a key role in moving prospects through the funnel 

The importance of a strong marketing-to-sales handoff 

What to avoid: Tactics that yield little return



Take part in our next study to access the research report


B2B companies that succeed with lead nurturing and also run and document tests.


B2B companies successful at lead nurturing can measure effectiveness through ROI.


B2B companies that say “email blasts or newsletters” are the least nurturing tactic.

Ironpaper's survey uncovered why some B2B leaders are successful with lead nurturing

Ironpaper's survey of 250 B2B decision-makers shows that businesses with successful lead nurturing strategies utilize testing, documentation, and CRM data.


Ironpaper surveyed 250 individuals with business decision-making capabilities at B2B or B2B and B2C companies. 


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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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