Ironpaper helps organizations and businesses by acting as a partner for on-going web support, maintenance and development. Our support supports includes coding, content management, analytics, UX, project leadership, training and strategic advisement.
Our goal is to help organizations make better technology and design decisions, improve content management and publishing and connect marketing efforts into an integrated, smart strategy.
Account-based marketing is more than just acquiring new sales prospects through acquisition campaigns. Ongoing engagement and nurturing is a critical component of ABM. We develop an ABM nurturing system that bridges the gap between marketing activities and the sales pipeline.
Account-based marketing (ABM)
Content for ABM
Lead & prospect nurturing
Campaigns for target accounts
Lead management and scoring
Marketing to sales alignment
Analytics and attribution
As a specialized content agency, we help build content to attract, convert, educate, and inspire buyers. Our content marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines that generate leads and sales. We act as a robust extension of your team.
Ironpaper provides a documented content methodology that defines how we research, analyze, optimize, and create content to improve the B2B buyer's journey. We are specialists, and we love what we do.
Simply selecting target accounts is just the beginning. We set up analytics, reporting, attribution, and lead management systems to build intelligence and track progress with ABM efforts. From there, we test the target account list and build campaigns to get traction and accelerate engagement. We work in close proximity to sales teams and create a feedback loop of learnings.