Social sharing is a vital part of online community building--whether be it a simple trade forum or a complex social network. Social sharing can help build traffic for a website and further marketing performance goals. For a user, finding valuable and intrinsicly interesting content can be helpful, fun and is at the heart of what the web is about.
It is important to remember that not all content you and your brand shares in a social community should be self-promotional in nature. Remember to be a participant in the community. People join social communities for a range of reasons, but least of these reasons is to be marketed to by brands. Ultimately, by overly "selling" your brand through social websites, you run the risk of driving potential allies, users and customers away. Instead, practice sharing great content that is truly useful.
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
The marketing industry is transforming significantly due to generative AI and increasing market complexity. Gartner's prediction of a 25% decline in traditional search traffic suggests that the era of search engines is dying. AI tools, particularly...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
