InMobi
  • Account-Based Marketing for Ad Platform
  • Account-Based Marketing for Ad Platform
Ironpaper worked with InMobi to generate leads from a tightly targeted "wish list" of accounts — a strategy often called Account-Based Marketing, or ABM. InMobi is a global mobile advertising company based in India with a heavy and successful presence in APAC, yet almost no presence in North America. In two short months, Ironpaper and the War Room team were able to increase qualified lead generation by 5500%, with the majority of leads hailing from targeted Fortune 500 companies.

Account-Based Marketing for Ad Platform