Collaborative planning: business analysis to information architecture
We will begin the process with conversations about organization goals and identity needs. While these conversations will take place primarily in-person, they will also include email and over the phone with key stakeholders.
Design concepting phase
Design concepts will be produced based on the initial discovery conversations. There will be an option of producing additional concepts as needed, if the process calls for it. Our planning process helps us zero in on the right direction to take our design and branding exploration. We go beyond fact-finding and treat the planning process as a strategic consulting phase that considers everything from available reasons to end-game business goals.
Refining design
From the design concepts presented, the can client will select a direction to undergo further refinement. In this phase, Ironpaper will improve and advance the design concepting completed in the previous phase--and essentially, build a solid web brand identity.
Integrating design with technology
We select the right tool for the job. We are well-versed in a variety of great Content Management solutions and select the best approach to fit both the short and long term. In our prior strategy phase, we complete a technology analysis, which will guide the selection of ideal technologies for the design, development, marketing and in-market phases.
Ongoing needs: design assets for marketing
We know great interactivity is more than great design. Our capabilities include: design, programming, technology, consulting, online marketing and search engine optimization. We can work with clients to produce assets to make them more successful in-market. From advertising creative to support websites and business intelligence systems, Ironpaper is well versed in the needs of online businesses and our goal is to make our clients successful.
Design + technology
Web design is one part design and one part technology. From our experience, web design is the harmonious relationship between design and technology. Both components must be strategy focused and be easy to use.
Read more about our design philosophy as it applies to branding, graphic design and web design.
Integration is key
Integration is our middle name. We believe that all web campaigns need a harmoneous relationship between design, technology and marketing. Therefore, we have become that glue between such dynamic parts. Often heralded as a secret weapon for numerous organizations and across a wide range of industries, Ironpaper, Inc. believes that the truest measure of its success is the success of its clients.
Project turn-around
We are adaptive. We build realistic goals that fit the needs of our clients. From the on-start of a project, Ironpaper can be brought in to manage medium to large projects. Additionally, if an active project is going too slow, we can be the accelerators--to come into a project mid process and remove the waste and inefficient components.
Pricing
Clear and simple pricing can help clients make better decisions. Our pricing plans are based on the level of effort and time a project will take. We take the perspective that our clients are our partners. Our goal is to make them successful. So we work with clients to find the best solutions to build a stronger and more successful enterprise. Our pricing structures are project-centric: flat-rate pricing with itemized cost break-down for pre-planned projects and an hourly, task-based work process can be used for iterative or day to day support needs.
Web design with strategy and SEO
Strategy and SEO are two critically important factors that weigh into our decisions for design and web technology.
Search engine marketing is a requirement for many organizations from large to small. We are capable of tying in SEO strategy, online marketing, and offline factors into the design and implementation process. This has a huge benefit for organizations, as it bridges the often unfulfilled gap between marketing and design.
Our clients
Many needs, many industries, one web. Our clients come from a broad range of industries. Their needs vary. Their projects range from quick, one day, turn-arounds to year after year, multi-project management. We think globally and locally. Our clients do not just want technicians or designers, they want creative and experienced thinkers that love results.
Business Needs Online
As with many organizations, web marketing and customer relationship strategies are changing as a result of the web and better connected customers. Companies need new solutions and practices to manage their brand presence and marketing practice with a focus on results and better utilization of social and communication tools. We help companies bring their brand to the web and build actionable strategy to realize their goals.
Services: Services, Design, Graphic Design, eCommerce and Online Stores, New York web design, Membership Database Websites
IRONPAPER DESIGN, New York City, is a full scale website design, web marketing, search engine optimization and development agency that specializes in strategic branding and online business advancement.
Service Announcement: Coffee Talk
Coffee Talk is a new service in the IPD network that provides news, advice, opinions, articles and suggestions
about the world of online development.
New section: Ironpaper Web Design News