ABM
Content Strategy
Ironpaper is a B2B growth agency that provides strategy and execution for account-based marketing (ABM). Content plays a pivotal role in ABM initiatives.
We help B2B companies drive more successful account-based marketing campaigns by improving content creation, mapping, strategy, and optimization for target buying groups.
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Ironpaper helps B2B companies improve their buyer's journey from acquisition to close. We use content to inspire engagement. Through research, planning, strategy, and an agile process, we build relevancy with target buying groups.
We provide content strategy, content mapping, optimization, analysis, and content creation for account-based marketing programs.
Targeting accounts using ABM is more than just cold outreach, emails, and display advertising. Actually, those are the weaker performance elements. We drive more successful ABM campaigns by addressing buyer needs, aspirations, and business challenges. We focus on making content and messaging more relevant to the buyer's state of mind.
Ironpaper is a B2B agency that focuses specifically on improving the results of marketing initiatives. We improve account-based marketing by building inspirational, educational, and relevant content that improves engagement.
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