Ironpaper is a specialized agency. We help B2B companies improve their sales acceleration and marketing programs using account-based marketing (ABM). We build the fundamentals of ABM and develop an adaptive-learning strategy for ABM. We help companies develop a strategy, test that strategy, and optimize ABM for long-term success.
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Account-based marketing is more than just acquiring new sales prospects through acquisition campaigns. Ongoing engagement and nurturing is a critical component of ABM. We develop an ABM nurturing system that bridges the gap between marketing activities and the sales pipeline.
Content and campaigns
Analytics, attribution engines, ROI
Engagement journeys
Strategy and research
To accelerate your target account pipeline in Account-Based Marketing (ABM), you need an adaptive, multi-channel, and strategic approach. The first step is to gain deep insights into your target accounts, including their pain points, business environment, and decision-making processes. Use this information to create highly customized content and marketing initiatives that directly address the unique needs of these accounts.
Align sales and marketing teams for seamless communication. Use diverse communication channels and advanced ABM tools for effective account targeting, tracking, and optimization. Nurture relationships with target accounts for faster pipeline growth.
Selecting target accounts requires analysis, testing, and research. We set up analytics, data strategies, reporting, attribution, tracking, and lead management systems to guide ABM efforts. From there, we test the target account list and build campaigns to get traction and accelerate engagement. We work closely with sales teams and create a feedback loop for continuous learning.
We transform marketing to drive results and gain meaningful insights. Our approach is a trifold blend of data-driven, research-oriented, and creative-led strategies.
Our ABM action planning doesn't stop at execution; it is a continuous process of tracking, analysis, and refinement. We constantly monitor the performance of our campaigns, using the insights gathered to optimize strategies in real-time and ensure alignment with evolving business objectives. This iterative approach ensures that our ABM strategies remain effective, impactful, and capable of driving your business growth.
IRONPAPER RESEARCH
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B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
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