ABM strategy

Account-based marketing strategy

Ironpaper is a specialized agency. We help B2B companies improve their sales acceleration and marketing programs using account-based marketing (ABM). We build the fundamentals of ABM and develop an adaptive-learning strategy for ABM. We help companies develop a strategy, test that strategy, and optimize ABM for long-term success.

  • Account engagement
  • Sales acceleration
  • Targeted account campaigns
  • Content, influence, analysis, targeting
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Accelerate your target account pipeline

Design campaigns to engage your target account list. Scale your business by converting, educating, and inspiring qualified leads.

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ABM nurturing strategy

Account-based marketing is more than just acquiring new sales prospects through acquisition campaigns. Ongoing engagement and nurturing is a critical component of ABM. We develop an ABM nurturing system that bridges the gap between marketing activities and the sales pipeline.

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Account-based marketing (ABM)

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Content for ABM

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Lead and prospect nurturing

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Campaigns for target accounts

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Lead management and scoring

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Marketing to sales alignment

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Analytics and attribution

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ABM Action Planning

We transform marketing to drive outcomes. Our approach is a hybrid of data-driven, research-based, and creative-led. 

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ABM target accounts

Simply selecting target accounts is just the beginning. We set up analytics, reporting, attribution, and lead management systems to build intelligence and track progress with ABM efforts. From there, we test the target account list and build campaigns to get traction and accelerate engagement. We work in close proximity to sales teams and create a feedback loop of learnings.

  • Content
  • Tracking
  • Lead intelligence
  • Engagement scores
  • CRM implementation
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CASE STUDY

Shell Catalyst & Technologies

Ironpaper helped Shell Catalysts and Technologies (SC&T) modernize its approach to B2B marketing and generated 1800 leads in the process.

Only about 22% of businesses are satisfied with their conversion rates.

- Econsultancy