Common KPIs and metrics for analyzing website performance

Web analytic segmentation As an analyst spends time with data for a particular website, new and more complex insights will "jump out." If you care about web performance, spend time with the data to better understand potential trends and opportunities. Web performance insights can be vital for website owners, managers or a web design agency that is planning a next feature release. The study of analytics for websites can even help business owners set new and more meaningful goals.

Common web metrics

Visits (traffic)
Number of pages per visit
Conversions (define in advance - need to set up conversion metrics)
Bounce rate
Revenue generated
Leads or inquiries
Downloads
Time on site
New visitors
Returning visitors
Top pages
Page load times
Referrers

Useful web analytic segments

Visits from a web referrer
Number of pages per visit based on web referrer
Conversions based on source (web referrer)
Conversions based on content type or submission details (user-interest)
Top content based on web referrer
Bounce rate based on web referrer
Downloads/clicks/inquiries following email campaign (PPC campaign) - estimate of interest
Trackbacks of content
Increases/decreases of shares following a content design update for top-performing pages
Best "last touch" pages leading to conversions
Conversion pages with highest bounce rate (view by referring marketing channels to determine what is missing from your content to drive better conversions or address new needs)
Search traffic by non-brand keywords (focusing on largest traffic opportunities, conversion, new opportunities, etc)
Internal site search by keywords and landing pages (match the two)
New backlinks, shares, +1s and likes
Landing pages based on search referrals (SEO task)
Return visits with conversion rate

https://www.ironpaper.com/articles/website-metrics-sales-growth/

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