The term "influencer marketing" conjures up images of highly followed TikTok or Instagram accounts pawning new products for brands that give them a commission. However, the spotlight is shifting toward the somewhat overlooked realm of B2B influencer marketing, revealing a distinct landscape with...
In an agency world prone to constant transformation and change, data has the ability to center and focus our work, allowing us to tune out the static and focus on what’s most important — and valuable — for our agency and our clients. Unfortunately, too many agencies often treat reporting as just a...
You’re the Einstein of fidget spinners! The spinners you pioneered are state-of-the-art. Cutting-edge. Unparalleled. They spin faster than any other fidget-soothing device ever assembled. Why wouldn’t a fidgeter want to buy one? Because buyers often aren’t looking simply to buy the next great...
In B2B healthcare, incorporating B2C marketing practices can inadvertently impede growth efforts. While consumer-focused strategies often prioritize emotional engagement and eye-catching design, B2B healthcare organizations typically require a more nuanced approach. Decision-makers in these...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase since 2020 (source: Statista). Such growth...
Picture this: a robust sales team of 10 to 12+ employees and a lean marketing team of 2 to 4 employees. Sound familiar? This common scenario for B2B businesses will likely continue. According to the CMO Survey, over the past year, marketing teams have only grown by 3.4%, compared to 15.1% in the...
B2B marketers face a unique set of challenges when trying to improve their team’s outcomes. For example, one HubSpot report found that the average marketer works on five campaigns at a time and that most marketers surveyed thought their workload would increase in the coming year. Additionally, many...
The movie “Groundhog Day” is fun to watch. It’s not so fun to live it, though. Still, the movie’s premise is reenacted in real life by too many B2B buyers on too many occasions, where every new point of contact with sales or marketing means a reintroduction: “Here’s the problem I’m trying to solve,...
By Omar Sofradzija, Content Specialist At first blush, working with a B2B lead generation agency might seem like working with a typical B2B marketing group. But it’s not. The relationship, methods, and outcomes between lead gen teams and traditional marketers differ fundamentally. Clients who know...
By Jenny Goldade, Content Specialist B2B companies often use marketing campaigns to shout their message. Instead of this approach, businesses should use campaigns to poll their target audience on their interests. In other words, B2B companies can use marketing campaigns to test various topics and...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
In the face of escalating market pressures and growing competition, the warehousing industry is undergoing a significant digital transformation. Digital technologies are revolutionizing warehouse operations, enhancing efficiency, reducing errors,...
Organizational dynamics and the challenge of shifting mindsets frequently hinder business teams in their quest for agility. Three major hurdles surface as we delve into the complexity of transitioning to agile frameworks. These teething problems...
In B2B healthcare, incorporating B2C marketing practices can inadvertently impede growth efforts. While consumer-focused strategies often prioritize emotional engagement and eye-catching design, B2B healthcare organizations typically require a more...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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