B2B Marketers Can't Be Successful Without a CRM

Is your company struggling to improve and scale marketing efforts?

Without a shared CRM in place, B2B companies can't truly understand the effects of their marketing efforts or work to improve them over time. This ebook explores how a CRM enables:

Higher sales win rates

A better understanding of leads' interests

Marketing and sales alignment

Research Report CRM Cover Stacked

27% of B2B leaders don't know which digital marketing techniques are working, and without a CRM in place it's impossible to truly understand the effects of your marketing efforts.



Learn how a CRM can transform your marketing and sales efforts.

26% of marketers are struggling to digitize the sales process.

(Ironpaper, 2022)


A longer purchasing process is leaving B2B companies struggling to stay connected to buyers.

25% of marketers say they lack the expertise to build a strong buyer’s journey online. A CRM allows marketers to track individual leads through the entire buyer's journey and take a data-backed approach to improving lead generation and conversions.

Tel 212-993-7809  

Ironpaper ®
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6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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