Without a shared CRM in place, B2B companies can't truly understand the effects of their marketing efforts or work to improve them over time. This ebook explores how a CRM enables:
→ Higher sales win rates
→ A better understanding of leads' interests
→ Marketing and sales alignment
27% of B2B leaders don't know which digital marketing techniques are working, and without a CRM in place it's impossible to truly understand the effects of your marketing efforts.
25% of marketers say they lack the expertise to build a strong buyer’s journey online. A CRM allows marketers to track individual leads through the entire buyer's journey and take a data-backed approach to improving lead generation and conversions.