B2B social media marketing

Build a social media marketing program to build awareness & buyer engagement.

Ironpaper is a results-driven growth agency. We create ROI-focused paid and organic social media campaigns that help B2B companies stand out as thought leaders while educating and nurturing leads.

Since social media can be used throughout the entire B2B buyer's journey, we create targeted campaigns that fuel sales pipelines and drive business growth for our clients.

ironpaper b2b marketing services


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ABM pain points Ironpaper

Social media for B2B engagement and thought leadership

In B2B marketing, social media platforms play a pivotal role in marketing and sales. Social media can engage buying groups throughout the long sales cycles inherent in B2B. Articulating a clear value proposition and addressing business challenges is vital.

Social media can be an effective channel for thought leadership and examining role-based perspectives within a buying group. The crux of a successful strategy lies in generating relevant messages that align with the target audience's needs and motivations. Positioning the company as a thought leader by creating insightful, knowledge-rich content cements credibility, fosters trust, and enhances the brand's influence in the market.

How well does social media perform for your organization?

In B2B marketing, social media platforms are critical for engaging potential customers and influencers. These platforms permit continuous engagement with potential buyers, which is precious in extended B2B sales cycles. Social is great for messaging and stories that inform, inspire, and engage leaders and influencers in an industry. Becoming a source of insightful, knowledge-driven content establishes the company's authority, builds trust, and elevates its standing in the marketplace.


Social media is a B2B marketing opportunity. Raise the bar of quality on your social media marketing program. 

hubspot reporting for marketing

Engage, convert, educate, and inspire.

We improve conversion rates from inbound marketing channels, paid channels, referrers, and websites. We support existing marketing efforts and build effective and highly scalable campaigns for lead generation and results-driven marketing. For B2B, social media can be a powerful driver of prospect engagement.

We help businesses drive better results from marketing investments.

Qualified lead graph

Inbound marketing to attract and convert qualified leads

Ironpaper is results-driven digital agency based in New York City and Charlotte, NC. Our team of marketers, writers, designers, developers, analysts, UX researchers and project leads help clients build brand engagement, generate leads, and nurture sales. 

The B2B buyer's journey is a multi-step process. 

We specialize in lead generation, B2B marketing, websites, digital strategy, ABM, and inbound marketing. B2B marketing needs to connect the dots between key components in the buyer's journey. Social media can play a significant role. 


B2B social media marketing

Ironpaper is an Inbound marketing agency that uses social media to drive ROI-focused marketing campaigns and fuels sales pipelines. We use social media to power lead generation, social selling, sales nurturing, and brand engagement for B2B companies.

We focus on core metrics that drive real business growth for B2B companies while aligning marketing and sales efforts. We leverage social media campaigns throughout the entire buyer's journey, utilizing a buyer-driven framework to unify messaging throughout the organization. Our work includes ABM, inbound marketing, content marketing, qualified lead generation, and sales enablement.

Orchestrate social media marketing around other key marketing components such as:

  • Websites
  • Inbound marketing
  • B2B lead generation
  • Advertising
  • ABM
  • Content marketing
  • Digital properties
  • Sponsorships
  • Events
  • Webinars
  • Thought leadership

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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