Content Marketing Strategy
Content should be a core differentiator for a B2B organization on the marketing and sales sides of the buyer's journey. Content is crucial to attracting, converting, educating, nurturing, and inspiring prospects.
Key components of a successful strategy include:
Ironpaper is a B2B Growth Agency focused on improving business results. We create, plan, and design content journies that impact marketing and sales results by unifying the buyer's journey for better outcomes. By educating prospects, we help them take the next step towards "close." We will design a custom content marketing strategy and provide ongoing analysis, optimization, and improvements using data and insights.
We create agile content engines that drive qualified leads and sales.
Ironpaper is a B2B growth agency that focuses specifically on attracting, converting, and nurturing qualified prospects. We invest in content to help differentiate our clients against their competitors. We aim to improve the results of marketing and strengthen the sales pipeline.
Companies that align their sales and more practices in place generated 208% more revenue from marketing efforts (Marketing Profs).