Job opening at Ironpaper

Market Analyst and Research Writer - Charlotte, NC

Ironpaper is seeking to hire a market analyst to focus on research and writing projects for B2B companies.


As a B2B marketing agency, Ironpaper is charged with building campaigns, creating content, and improving B2B marketing programs in order to drive more sales leads. To do this, we need to understand buyer needs, market forces, and industry challenges.


This role will focus on improving our subject matter expertise through interviews with sales teams, conducting research, messaging maps, documentation of market forces, and other exercises that improve how we position our clients to be relevant to their target buying groups.


The work will focus on B2B companies in the high technology space. The most common categories are traditional IT, emerging IT, software as a service (SaaS), cloud/data, cybersecurity, energy, and digital transformation.


This role will focus on conducting client interviews to better understand their sales process and product offering, conducting research, documenting key takeaways, educating our team on market force changes, leading seminars and workshops, writing articles and reporting, creating positioning statements, analyzing data, and presenting to clients. Rather than engaging in a long-term, slow-moving research project, this role will allow for multiple, smaller projects at one time. You will have the freedom to explore ideas, be creative, and turn your ideas into tangible campaigns, strategies, and content.


An analyst at Ironpaper will be asked to produce:


  • Conduct interviews

  • Documentation on client interviews that outline takeaways from their sales process, solution set, and buyer challenges

  • Research reports on a specific industry (market forces, messaging, regulations, etc)

  • Messaging maps to document simple, descriptive language that prioritizes substance over a stylistic approach to communications.

  • Market strategy workshops

  • Content mapping and outlines that prioritize key topics impacting an industry

  • Presentations to clients or to the Ironpaper team

  • Other projects in content, research, presentations, and strategy related to B2B marketing.


We are seeking a professional with a background in journalism or research writing or business analysis. The role requires excellent writing, research, and speaking skills. The role will require both analytic capabilities and creative decision making.


Apply Now!




Ongoing Learning and Professional Development Required for This Role.

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role. We expect the final candidate to gain certifications related to analytics, sales strategies, and content strategy. This role will require ongoing self-learning--assigned reading, books, and research. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.



Essentials:

  • Great communication and client-facing skills
  • Excellent research capabilities
  • Strong writing skills
  • Subject matter expertise one or more of the industries mentioned above
  • Experience with analytics
  • Willingness to learn and take feedback
Marketing team strategy session at Ironpaper



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Ironpaper Culture

We are an established team of 20+ professionals vested with designing and producing strategic, creative and technical communications.

At Ironpaper, we are self-starters and enthusiastic learners. We're a nurturing team, and we're proud to support employees on their career path with education sessions, one-on-one coaching, and certification tracks.

Our work environment is autonomous, strategic, and collaborative. We're passionate about improving our clients' business success.


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What drives a career at Ironpaper?


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We’re always learning in digital marketing. Expect to grow inbound skills and take certifications in HubSpot, Analytics, and more.

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Even if you’re a creative type, expect to spend much of your time in data dashboards, and making analytic-backed decisions.

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We primarily work with inspiring, high-tech clients in artificial intelligence, the Internet of Things, cloud, big data, and more.



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