Account Lead - Remote

We are hiring a full-time Account Lead for our marketing retainer client accounts.

This position offers the freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaboratively with a great team.

As an Account Lead, you will lead 3 - 5 client accounts, manage the strategy and execution of results-driven digital and inbound campaigns, and lead the team internally. A Marketing Director will support you and provide guidance and coaching to you and your team.

Benefits

  • 401(k) Benefit (Matching)
  • Health Insurance with HSA Option
  • Dental Insurance
  • Vision Insurance
  • Employee Assistance Program
  • Telemed
  • Paid Parental Leave
  • Permanently Work from Home
  • Paid Time Off
  • Summer Fridays

 

Fundamental Capabilities:

  • Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.
  • Exceptional listening, facilitation, and conflict-resolution skills, both client-facing and within your team
  • Digital marketing experience: 5+ years
  • Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing
  • Professional understanding of inbound marketing
  • Willingness to learn and a desire to receive feedback
  • The ability to spot not-so-common problems both for your clients and your team before they occur and to mitigate those problems successfully
team-marketing-account-based-b2b

Apply For The Position

Core responsibilities


  • Assess clients' analytics and reporting to make recommendations
  • Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
  • Help retain and grow client relationships
  • Implement and manage client HubSpot accounts
  • Use analytics to drive marketing decision making
  • Provide clients reporting on performance and outcomes from marketing campaigns
  • Create and manage organic and paid campaigns with a focus on lead acquisition


  • Provide support and clear communications to clients
  • Strategy and execution for SEO, social media, content, and conversion rate optimization
  • Set goals using lead generation rates as a baseline
  • Contribute to action plans, strategy, and marketing recommendations provided to clients
  • Learn and practice account-based marketing and sales enablement techniques
  • Continually improve your skills, education, and certifications

Extra Credit if:

  • B2B marketing experience with a focus on content strategy, sales development, website conversion, and lead generation
  • Experience communicating to a variety of audiences and explaining insights from analyses to both technical, non-technical audiences and executive levels within the IT, Manufacturing, or Energy Industries
  • Advanced knowledge of HubSpot, Salesforce, Pardot, or other CRM tools
  • Professional experience with Google Analytics (or similar analytics application)

 

Our ideal candidate would be self-driven, passionate about learning, and inherently kind.

Additionally, the candidate should be a digital marketer and possess inbound marketing and analytics skills.

Strong communication skills in remote settings are essential because we must communicate insights to other team members and clients.

Learning & personal development for this role:

If you are an individual that embodies a passion for continuous learning and personal/professional growth, we are looking for you! Ironpaper's methodologies relate to all aspects of your career with us, so the willingness to grow in a company culture that may be unfamiliar to you is a must. 

Growth is never-ending at Ironpaper and we understand that no one will ever know everything, so it is important that you want to continue to develop your skills for the lifetime of your career and not just to meet the minimum requirements. To encourage skill development within your first year we offer developmental opportunities including both HubSpot and Google certifications.

To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

"I love working in a company that has a smart, supportive, and driven team."

Tel 212-993-7809  

Ironpaper ®
10 E 33rd ST 
6th Floor
New York, NY 10016
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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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