Jonathan Franchell

Founder and CEO of Ironpaper

I founded Ironpaper in 2003 to help remarkable companies use the digital space to grow their businesses. I discovered early on that most companies struggle at the intersection of disciplines. Our work helps organizations bridge the gaps between marketing and sales, design and technology, customer needs, and products.

Ironpaper's mission is to act as a catalyst of growth for our clients and our team.

I love coming to work each day with the talented and creative team at Ironpaper. As the company evolves, I am more excited than ever about the agency's direction and how we are realizing our mission.

Visit external site: jonathanfranchell.com
Connect on Twitter and on my personal website: Growth Strategy
Learn more about our B2B consulting services

Jonathan Franchell, Founder & CEO of Ironpaper

"When companies take that feedback, wrestle with it and discuss it, rather than ignore it or not even ask for it, is when a genuinely great company culture begins to take shape."

- Written for Forbes Agency Council, 2022

Content & Articles by Jonathan Franchell

Below is a selection of content, ideas, and articles on marketing, sales, content, and B2B growth.

Are You Creating the Best B2B Buyer Customer Experience? CMSWire, 2022
Feedback Is Often The Missing Piece Of The Employee Retention Puzzle - Forbes Agency Council, 2022
From TOFU to BOFU: The B2B Marketing Pipeline Explained (Podcast) - Publicize, April, 2021
Building Senior Leadership into Your Org Chart, Episode 50 of Agency Unfiltered
Creating Content in B2B: How to Avoid the Substance Gap - Content Marketing Insitute, Apr 9, 2021

5 SEO Success Stories To Inspire Your 2021 Strategy - HubSpot, 2021
Marketers Need to Embrace Data Now: Here's Why - Content Marketing Institute, Mar 13, 2017
10 Must-Have Skills for Content Marketers in 2017 - Social Media Today, March 6, 2017
How B2B Organizations Can Make Content More Effective - sitepronews.com, May 4, 2021
10 Ways Content Marketing and Sales Teams Can Work Together - Content Marketing Institute, December 4, 2016

Avoiding the substance gap requires dedication to understanding your buyer. As more B2B tech buyers become frustrated with irrelevant content, the need for continuously improving ideal customer profiles becomes more vital in the B2B space.

- Written for CMS Wire, 2021

Agency Unfiltered by HubSpot

Interview with Jonathan Franchell on Ironpaper's strategy of building senior leadership into an org chart.

Jonathan Franchell, CEO and Founder of Ironpaper, talks us through his team’s approach to building up their roster of senior leadership positions. He shares his process for assessing the need for various Director-level candidates, how he balances internal and external candidates, and when he knew it was time to add folks that don’t correlate to billable hours.

CMSWire Contributor Q&A: Jonathan Franchell

Interview with Dom Nicastro, Managing Editor, CMSWire.

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them.

GotoClient interview with Jonathan on effective B2B messaging.

Why Effective Messaging Benefits B2B Marketing and Sales Strategies, with Jonathan Franchell, CEO of Ironpaper.

GotoClient's Managing Director, Jordi Marca, interviews Jonathan Franchell on B2B messaging strategies for buyer engagement.

During our half-hour conversation, Jonathan explores tips for B2B messaging based on his work and Ironpaper’s recent survey of B2B leaders. “Messaging is one of those overlooked components for marketing and sales,” he said. “Many companies are starting to sound the same, even when they have very particular differentiators.”

Startups.com interview with Jonathan on scaling a business or startup.

Ed Kang, lead advisor for Startups.com, interviews Jonathan Franchell on how to scale a startup.

How to Scale Your Services Startup - "I made EVERY MISTAKE." Jonathan Franchell (Ironpaper)

I am focused on improving and growing Ironpaper, an agency I founded in 2003. I guide solutions and teams using a hybrid data-driven and creative process focusing on measurable business results.

IRONPAPER RESEARCH

Only 8.2% of B2B Leaders Feel They Have Very Effective Messaging

See how your company stacks up in Ironpaper’s latest research report

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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