That’s the number of sales qualified leads (SQLs) and customers conversions we developed for a industry leading B2B SaaS shipping and logistics company.
Tackling a significant problem we reduced their customer churn by increasing the available education content, strengthening their user workflows, and improving all calls-to-actions, especially for first time users.
Our core objectives for this B2B SaaS shipping company included attracting and convert micro-shippers across the US & Canada, and solving the organization’s top business issue at the time: reduce customer abandonment. We successfully increased retention rates for the organization, while also impacting top of the funnel lead generation numbers significantly.
Our work includes:
- Lead nurturing - With educational content and automated engagement to guide prospects through the the lifecycle.
- Customer happiness - Through surveying and customer insight we streamlined on-boarding bottlenecks, increased access to proper information and modified messaging for a more “understanding-oriented” engagement.
- Lead generation - With a multi-pronged approach to fill & nurture top of the funnel and middle of the funnel prospects for a full pipeline.
- Design & programming - For website and landing page optimization.
- Marketing automation - A centerpiece of our strategies, to strengthen and scale all campaigns.
- Multi-channel digital marketing - Influencing all digital touchpoints for an integrated, cohesive approach.