Marketing and Sales
Alignment

 

We are an agency dedicated to marketing and sales alignment

Ironpaper is a digital agency that helps B2B enterprises improve their lead and sales pipeline by aligning marketing and sales efforts. When sales and marketing work together, it helps build a unified buyer’s journey with cohesive messaging and informed strategy.

The Ironpaper Buyer-Driven framework creates cohesion and better alignment between marketing and sales. Our framework addresses the buyer first, speaking to the pain points and challenges companies are facing. We focus on outcome metrics that fuel sales pipelines:

  • Leads generated per month
  • Sales qualified leads per month
  • Sales opportunities from leads
  • Conversion rates from marketing
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Sales and marketing alignment helps improve outcomes and ROI.

Turn leads into opportunities by aligning marketing and sales efforts.

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buyer journey persona CIO

Transform marketing and sales efforts into a growth engine.

We act as a strategic partner for growth.

We improve lead generation, lead quality, sales nurturing processes, and the ROI from marketing efforts and sales efforts. We connect the dots between demand generation, digital marketing, prospecting, selling, and customer development strategies.

Leads should be qualified. Sales should be value-driven.

We build the connective tissue between demand generation and deal closing. We identify gaps in the buyer's journey and enable sellers to speak with a unified voice. We create tools, content, processes, and campaigns to drive customer development from start to close.

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Analytics, reporting, attribution

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Messaging

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Campaigns

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Content

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Marketing and sales tech stack

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Strategy and agility

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Ironpaper is a marketing and sales alignment agency

Ironpaper aligns marketing and sales efforts to make companies achieve their growth objectives. We provide strategy, execution, and optimization to connect the dots between the beginning and end of the buyer's journey. We put the right tools, components, processes, training, and campaigns in place that make customer development easier. 

Tel 212-993-7809  

Ironpaper ®
10 E 33rd ST 
6th Floor
New York, NY 10018
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Partner With Ironpaper

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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