Marketing and Sales
Ironpaper is a digital agency that helps B2B enterprises improve their lead and sales pipeline by aligning marketing and sales efforts. When sales and marketing work together, it helps build a unified buyer’s journey with cohesive messaging and informed strategy.
The Ironpaper Buyer-Driven framework creates cohesion and better alignment between marketing and sales. Our framework addresses the buyer first, speaking to the pain points and challenges companies are facing. We focus on outcome metrics that fuel sales pipelines:
Turn leads into opportunities by aligning marketing and sales efforts.
We improve lead generation, lead quality, sales nurturing processes, and the ROI from marketing efforts and sales efforts. We connect the dots between demand generation, digital marketing, prospecting, selling, and customer development strategies.
We build the connective tissue between demand generation and deal closing. We identify gaps in the buyer's journey and enable sellers to speak with a unified voice. We create tools, content, processes, and campaigns to drive customer development from start to close.
Analytics, reporting, attribution
Marketing and sales tech stack
Strategy and agility
Ironpaper aligns marketing and sales efforts to make companies achieve their growth objectives. We provide strategy, execution, and optimization to connect the dots between the beginning and end of the buyer's journey. We put the right tools, components, processes, training, and campaigns in place that make customer development easier.