Sharing socially: value-added third-party content rebroadcast

Sometimes it's a good idea to look beyond your organization's four walls to find shareable content.

Rebroadcasting fantastic, third-party content can be a perfect way to participate in a social community as a brand. Certainly the rebroadcasted content should be noncompetitive and complementary.

The rebroadcasted content can be beneficial in a number of ways for social media marketing, including:

Relatively easy to create
May earn reposts or acknowledgements from the source author
Can stir up dialogue among community members and influencers
Gives the brand freedom to explore new subject matter
Can drive informal partnerships that may have on-going cross-promotional value

Ideas for enriching rebroadcast content

Add an opinion
Add depth or a fresh perspective
Provide context
Ask a question
Ask for feedback
Provide historical perspective
Interview thought-leaders on subject
Reward customers, fans or loyalty by reposting or sharing

3 benefits of retweeting for brands

Retweeting can benefit your followers by providing interesting, helpful, meaningful or trending ideas or data. This can make your brand be perceived as current, useful, interesting or entertaining.
Allows for more content options in your stream, which can build visibility.
Helps to build relationships with other people, blogs, publications and brands.

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