Agency mobile menu
CONTACT
Back to Articles
CRM Intelligence
Updated: September 23, 2026
By: Regan Venezia

Where did lists go in HubSpot? How to use segments to fix funnel gaps

If you recently logged into HubSpot and wondered where your contact lists disappeared to, don't worry. HubSpot updated its navigation and terminology: Lists are now called Segments.

Where to find Segments in HubSpot

You can access your existing lists and create new ones by navigating to CRM → Segments in the main menu. They still allow you to group contacts, companies, deals, and custom objects.

 

Static vs. active segments: knowing the difference

  • Static Segments: A fixed snapshot of records gathered at a single point in time. Records must be manually added or removed.

  • Active Segments: Dynamic groups that continuously update in real time. Records automatically join when they meet the criteria and drop off when they no longer qualify.

Tactical strategy: use active segments to uncover revenue bottlenecks

Instead of simple demographic lists (e.g., "Manufacturing Leads"), use active segments to pinpoint where prospects get stuck in your buyer's journey:

  • Pricing visitors without sales contact: Contacts who viewed high-intent pricing pages but have no logged sales activity.

  • Stalled opportunities: Deals in active pipeline stages with no rep activity for 30+ days.

  • Uncontacted MQLs: Marketing Qualified Leads who haven't received a timely sales follow-up. 

 

Does it feel like you're struggling with HubSpot more than its helping you grow your business?
Ironpaper is a HubSpot Certified Partner, and we help B2B companies manage, optimize, clean up, and improve how HubSpot works across marketing and sales.
Talk to an Expert

 
Where did lists go in HubSpot? How to use segments to fix funnel gaps
1:18

Related Articles

b2b marketing
Four ways AI is Transforming Digital Marketing: From Tedious Tasks to Strategic Decision-Making
b2b sales
Four ways to improve B2B marketing performance
lead generation
B2B Lead Generation in 2026: Trust, Timing, Clarity
content marketing
3 ways B2B teams move from lead generation to a true demand creation system.
website
B2B Website Strategies for Performance in 2025
b2b
3 ways B2B teams move from lead generation to a true demand creation system.
abm
When to Employ Deal-Based ABM
Interested in working for or partnering with Ironpaper? We’d love to hear from you.
We are passionate about helping remarkable companies grow. We solve challenges that hold businesses back. We love it. 
Connect with Us

Related Pages

Marketing Content Strategy ABM Strategy Lead Generation B2B Websites