for IT Companies
Ironpaper is a B2B agency that helps information technology companies improve their demand generation efforts and produce business results.
We help IT companies generate ideal customers and engage buyers with relevant content and stories. Our demand generation and marketing programs are targeted to ideal customers. We increase demand, differentiation, and relevancy for our clients.
Our core metrics include the following:
We create demand-generation campaigns and marketing programs for IT companies. Our work focuses on targeted, ideal customers.
Demand generation campaigns must address buyer needs and business problems instead of merely outlining service and product offerings.
Alignment between skills is critical to making targeted B2B demand generation work. IT companies must tell a story communicating a business case and addressing underlying customer needs.
Engage with the right buyers in a meaningful way. Generate qualified leads that are seeking IT solutions.
IT companies are fighting in a crowded marketplace. Communicating a value proposition is vital. But, communications must be adaptive. Top-down communication strategies tend to underperform. We help our clients become more adaptive while gaining traction. As marketing campaigns generate data, we use this data to improve.
Launching net-new campaigns does not drive growth. We continuously improve campaigns using an adaptive system of optimization.
Demand generation campaigns must focus on the right metrics and outcomes. Buyer conversions throughout the customer journey are measurable and clear.
We create and improve demand-generation programs for IT companies. Our work focuses on business results rather than fluffy metrics. We care about the quality of our results. Many IT companies are competing in a highly competitive environment. We help them standout and engage the right buyers.