Lead Generation With

Lead Generation with HubSpot: A Strategic Approach for B2B Companies

In today's competitive business environment, effective lead generation is at the heart of every successful B2B strategy. HubSpot is a robust CRM, sales, and marketing system that offers powerful lead generation tools to help businesses attract and convert potential customers into actual buyers.

Ironpaper Growth Engine

Ironpaper is a lead generation agency that helps companies improve their marketing investment and drive revenue growth for B2B companies. As HubSpot experts, we use HubSpot's lead generation tools to drive engagement with ideal customers and build a seamless buyer journey throughout the marketing and sales funnels.

We focus on the following metrics for marketing:

  • Qualified leads generated per month
  • Sales-qualified leads per month
  • Sales opportunities from leads
  • Target account acceleration
  • Conversion rates from marketing



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Transforming marketing into a growth engine with HubSpot

Integrating HubSpot into lead generation efforts revolutionizes how B2B companies approach potential clients. The comprehensive software helps B2B companies leverage data-driven insights to personalize and optimize their marketing efforts, leading to more qualified leads and higher conversion rates.

Ironpaper is a lead generation agency specializing in driving growth for B2B companies. We use HubSpot's suite of tools to attract, engage, and nurture ideal customers through every stage of their journey. 



Increase qualified lead acquisition

Volume isn't the goal. Quality is everything.

We set objective lead quality definitions and create a governance system for lead generation. We improve lead management systems and develop a feedback loop to continuously improve qualified lead acquisition rates over time.

Conversion rate performance marketing report for B2B lead generation campaigns

Nurturing leads for conversion

The key to successful lead generation is attracting leads and nurturing them through the sales funnel until they are ready to make a purchase. Lead nurturing is especially important in B2B, where most companies face complex sales and must maintain engagement for an extended time period. HubSpot offers tools and features to help businesses automate and personalize their lead-nurturing efforts. This includes email workflows, automation, sales sequences, and social media monitoring,

Ironpaper works with B2B companies to develop lead nurturing strategies that align with their unique sales process. By leveraging HubSpot's tools, we help businesses stay top-of-mind, and nurture leads until they are ready for a sales conversation.

Identifying and engaging ideal customers

HubSpot's lead generation tools allow businesses to identify and understand their ideal customers better. Detailed target audience buyer personas can be created to develop highly targeted marketing campaigns specific to that persona's needs, interests, and challenges. Additionally, the software's lead scoring system helps prioritize leads based on their level of engagement and likelihood to convert.

As a specialized agency, we work with B2B companies to develop lead generation programs, utilizing HubSpot's tools to build relationships and engage potential clients effectively. 


Gain insights and improve strategy

Data is king in marketing, and with HubSpot, B2B businesses can turn data into actionable insights:

  • Informed Decision-Making: The wealth of data within HubSpot guides strategic decisions, removing guesswork that often arises in marketing. 
  • Strategic Adaptiveness: The market is dynamic. HubSpot helps quickly adapt strategies based on performance metrics and emerging trends.
  • Make Every Marketing Dollar Count: With insights on what's working, invest in marketing efforts that deliver real, tangible results over time.

Acquire, nurture, and engage: Objectively qualified leads

Defining, implementing, and communicating an objective lead qualifications program is critical to success. We establish qualification criteria to align marketing with sales. The qualification system needs to be a two-way agreement, contain written guidelines, be built into automation systems, be orchestrated through the CRM, and be continuously refined.

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Grow your opportunity pipeline

B2B marketing must generate results that help the business grow. Lead generation for B2B must focus on quality.

Too many marketers focus on metrics that have little significance to business growth. Ironpaper focuses on outcomes, specifically creating and engaging qualified leads. To do this, our work crosses boundaries.

Our work lives at the intersection of account-based and inbound marketing; creative decision making and data-driven analysis.

Our approach to lead generation is to transform marketing into a driver of results. We focus on quality engagement that builds long-term reputation.

Marketing, measured by qualified leads generated & engaged buyers.

Target the right prospects. Align marketing action with your ideal buyer's needs.

Lead generation graph depicting growth over time.

Build a foundation for marketing maturity

Success in lead generation doesn't happen overnight. Using HubSpot, B2B companies can lay down the foundational blocks for sustainable growth:

  • Establish Thought Leadership: Position yourself as an authority in your industry with content that offers real value, powered by HubSpot’s content management tools.
  • Clarify Your Value Proposition: Clearly articulate what sets you apart from competitors. HubSpot's CRM and marketing automation tools help deliver your message to the right audience, in the right way, at the right time.
  • Enhance Measurement and Attribution: Understanding which investments yield the highest returns is critical. HubSpot’s advanced reporting features provide insight into campaign performance and consumer behavior.


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A lead generation agency that focuses on marketing's measurable impact using HubSpot.

Ironpaper is a lead generation agency that drives growth for B2B companies. For B2B companies looking to sustain growth and success, integrating HubSpot into lead generation efforts is a highly effective tool that drives marketing and sales funnels. 

As a specialized lead generation agency, Ironpaper leverages HubSpot's comprehensive tools to engage with ideal customers, nurture leads through personalized campaigns, and ultimately drive revenue growth. HubSpot's suite enables the creation of targeted marketing efforts, automation of lead nurturing processes, and provides insights for data-driven decision-making. It supports developing a strong foundation for marketing maturity through thought leadership, clear value proposition, and enhanced performance measurement. Additionally, HubSpot strengthens the synergy between sales and marketing teams, ensuring a cohesive approach to engaging leads and closing deals. By transforming marketing into a growth engine, B2B companies can achieve consistent, high-quality lead generation that supports sustainable business objectives.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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