Manufacturing Marketing Agency

Marketing for manufacturing companies that have a long sales cycle.

Ironpaper helps manufacturing companies improve marketing programs and sales pipelines. We specialize in manufacturers that have a longer sales cycle, which requires prospective buyers to be educated and inspired.   We launch campaigns, create content, improve messaging, generate leads, build websites, design marketing assets, and enable sales. 

ironpaper b2b marketing services

LEARN MORE

Request A Proposal

ironpaper conversion strategy for b2b

Manufacturers, how effective is your marketing today?

Ironpaper improves the effectiveness of B2B marketing for manufacturers and industrial companies. We put tools and processes in place to measure marketing's effectiveness. Our work can be clearly measured, shared, and reported on. We track qualified leads generated, pipeline contributions, and opportunities created. This form of reporting and tracking builds trust within the enterprise.

Content must communicate a value proposition

We create content that communicates a value proposition that helps buyers take the next step in the sales journey. Manufacturing and industrial companies must inspire, educate, and motivate buyers with content.  

content-journey

Lead generation programs

We launch and improve campaigns in order to generate qualified leads. We help manufacturers and industrials target and build engagement with ideal buyers. From lead scoring to intelligence gathering, there is more to an effective campaign than standing up ads. 

bullet

Target ideal buyers

bullet

Improve conversion rates

bullet

Nurture opportunities

Client Video Content Methodology

Improve your sales opportunity pipeline

Communicate your value proposition and inspire buyers throughout their decision process. Create content that inspires and educates. Enable the selling process.

Buyer's journey map with conversion rate data
Ironpaper team

Ironpaper is specialized.

We focus on B2B companies that have a long sales cycle and high price points. We help our clients, like manufacturing and industrials, articulate a value proposition, launch campaigns, target ideal buyers, and convert. Our specialized practice is key to our success. 

CASE STUDY

Shell Catalyst & Technologies

Ironpaper helped Shell Catalysts and Technologies (SC&T) modernize its approach to B2B marketing and generated 1800 leads in the process.