Ironpaper creates goal-based campaigns using marketing automation to keep your business and your leads on track. We focus on the behavior, needs, and interests of your individual prospects and leads to improve their experience with your brand and their desire to convert.
We help you focus your efforts on the right people who matter to your business and transform them into customers. Our goal is to reduce the waste of marketing campaigns and strengthen the channels that drive the most leads and sales.
We employ and implement marketing automation technology to improve your view into the marketing to sales funnel of your organization. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices--and ways to improve them.
Segmentation and personalization
Analytics surround the entire funnel
Track behavior through customer lifecycle
Track the actions of anonymous prospects
Build clear and robust lead profiles
Strengthen best-performing channels
Get cost-per-acquisition data
Marketing automation employs technology designed for marketing agencies and businesses to automate repetitive tasks, gain better insights from analytics, and improve conversion rates from the entire marketing funnel. Marketing automation helps to increase efficiency with campaigns and reduces human error.
We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers, and build segments for a more customer-centric model of marketing.
Ironpaper is a digital marketing agency that implements, supports, and manages marketing automation solutions to improve lead nurturing, prospecting, lead generation, and conversion rates. Marketing automation can dramatically help organizations improve their results from lead generation and sales nurturing efforts.
You will gain insights into the entire interaction history of everyone who visits your website or calls from all marketing channels, including social media, search, advertising and PPC, email, other websites, PR, and third-party recommendations.
OUR MARKETING AUTOMATION SERVICES