Marketing automation

Drive more sales opportunities

Ironpaper creates goal-based campaigns using marketing automation to keep your business and your leads on track. We focus on the behavior, needs, and interests of your individual prospects and leads to improve their experience with your brand and their desire to convert.

It's all about relevance

We help you focus your efforts on the right people who matter to your business and transform them into customers. Our goal is to reduce the waste of marketing campaigns and strengthen the channels that drive the most leads and sales.

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Attract and convert new leads using marketing automation

We employ and implement marketing automation technology to improve your view into the marketing to sales funnel of your organization. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices--and ways to improve them.

Centralize your marketing database and gain better business insights


Lead generation


Goal-based workflows


Email marketing


Segmentation and personalization


Lifecycle marketing


Content strategy


Analytics surround the entire funnel


Website integration


Call tracking

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Monitoring your marketing performance

Improve your success online

  • Instantly know whether someone is a follower, prospect, lead, or customer
  • Grade your leads' performance to better position them for sales
  • See how influential your social media prospects are
  • Segment and personalize
  • View a record of your entire communications stream to a lead in one place
  • Understand what works and what does not work

Determining ROI lifecycle tracking analytics


Track behavior through customer lifecycle


Track the actions of anonymous prospects


Build clear and robust lead profiles


Strengthen best-performing channels


Get cost-per-acquisition data

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A collage of a contact's lead journey and marketing email analytics

Marketing automation to nurture relationships

Marketing automation employs technology designed for marketing agencies and businesses to automate repetitive tasks, gain better insights from analytics, and improve conversion rates from the entire marketing funnel. Marketing automation helps to increase efficiency with campaigns and reduces human error.

We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers, and build segments for a more customer-centric model of marketing.


Support for marketing automation

Ironpaper is a digital marketing agency that implements, supports, and manages marketing automation solutions to improve lead nurturing, prospecting, lead generation, and conversion rates. Marketing automation can dramatically help organizations improve their results from lead generation and sales nurturing efforts.

You will gain insights into the entire interaction history of everyone who visits your website or calls from all marketing channels, including social media, search, advertising and PPC, email, other websites, PR, and third-party recommendations.


  • Marketing automation
  • Lead generation
  • Conversion optimization
  • ROI analysis

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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