Pardot Agency

Pardot Specialist Marketing Agency

Ironpaper is a B2B specialist agency that uses Pardot and marketing automation to power targeted campaigns. We help B2B companies target and optimize campaigns to drive demand for their ideal customer profile groups. With Pardot, we track attribution from campaign initiatives and make iterative improvements to improve performance for qualified lead acquisition and nurturing.

  • Leads generated monthly (by channel, campaign, and persona)
  • Qualified leads generated monthly
  • Conversion rate for qualified leads per channel and campaign
  • The value of qualifying leads over time


Pardot software: campaign analysis report screen view
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Pardot funnel analysis report: How we report on lead generation activities using Pardot.

Using Pardot to Improve B2B Marketing

Ironpaper is a specialized B2B agency. We are obsessed with marketing performance. Clients need to build their pipelines, but you cannot build what you cannot see. We use Pardot to improve funnel visibility and lead acquisition attribution. Pardot is a helpful tool in both inbound marketing and account-based marketing efforts to power campaigns.

  • Pardot for Inbound marketing
  • Pardot for Content marketing
  • Pardot for ABM
  • Pardot for lead management and Salesforce integration



Improving B2B Campaign Performance with Pardot

We use Pardot and Salesforce's contact/lead/opportunity records to track one-to-one engagement, and we use reporting to track at scale. Just launching new campaigns does not drive increased performance in marketing. Ironpaper is focused on ongoing optimization in addition to campaign creation. We use Pardot to measure, test, and improve B2B campaigns.

Pardot for B2B marketing
Marketing and design agency New York

Pardot-Specialized Agency

Ironpaper is a B2B agency that uses Pardot and marketing automation to improve campaign performance and measure marketing better. We focus on improving conversion rates for qualified leads and building intelligent buyer journeys.