We build tools, processes, and insight-gathering programs to help your customer understand your buyers better. Our B2B Research Services result in a strong understanding of your buyer and messaging that will resonate with them.
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Use buyer intelligence to increase revenue through strategic messaging and market force research.
Understanding buyers is a challenge.
→ 38% of B2B companies reported that speaking to buyer challenges in messaging created the most success in their qualified lead generation strategy.
→ 21% of B2B companies reported that understanding buyer motivations is the single biggest challenge with nurturing leads.
Ironpaper's analyst team takes a deep dive into buyer motivations to help clients speak to their buyers effectively.
Build buyer personas, ideal customer profiles, and playbooks
Survey current buyers and stakeholders
Generate insights from CRM data
Research and analyze market forces and trends
Study industry-specific consumer landscapes
Identify buying triggers, market forces, and TAM
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
