Lead Generation Through Social Media
Ironpaper is a B2B growth agency that uses social media as part of our strategies with ABM, inbound, and B2B demand generation. We leverage social media platforms to build more pathways for lead generation, sales nurturing and amplifying content.
Social media is an important touchpoint in the B2B buyer's journey, and we build, manage, and optimize both organic and paid social media initiatives on behalf of our clients.
We improve conversion rates from inbound marketing and digital channels. We support existing marketing efforts and build effective and highly scalable campaigns for lead generation and results-driven marketing.
We use social media as a complement to targeted ad campaigns, demand generation programs, account-based marketing, and partner channels. Social is a necessary and powerful play.
We use social media to power lead generation, social selling, sales nurturing, and brand engagement.
Ironpaper is a B2B growth agency that uses social media to educate and inspire buyers through their decision process. We power both short-term gains and long-term success by focusing on core metrics that align with business growth for our clients.
B2B buyers today are 70%-90% of the way through their "buying journey" before they reach out to a vendor.
We help B2B companies use social media to unlock new opportunities and build a presence in the market. Ironpaper helps B2B companies build social media marketing programs to drive leads and influence buying decisions.
Content strategy and execution
Social media marketing
Analytics, measurement, reporting
Paid and organic campaigns