Value Proposition

We help B2B companies articulate their value proposition.

Ironpaper helps B2B organizations articulate their value proposition to buyers. We create messaging and content strategies that inspire confidence throughout the buying process. Messaging improvements can give B2B companies a competitive advantage and generate increased buyer interest. 

A graphic showing how B2B content leads to attraction, conversion, nurturing, and education


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We are content & messaging experts for B2B. We help companies articulate their customer value proposition.

A value proposition is the business case for purchase. In the context of a B2B complex sale, a value proposition is the key to growth. Organizations that lack a value proposition cannot make their case to buyers. 

Ironpaper provides a documented methodology that defines how we research, analyze, optimize, and create a messaging strategy to improve both marketing and sales programs. We are B2B specialists, and we love our work.


Messaging strategy


Thought leadership


Content for demand generation


Content for account-based marketing


Content for sales nurturing


Sales battlecards


Brand strategy


Value proposition design frames a content strategy.

Based on a value proposition, Ironpaper builds a content strategy for marketing and sales. We define the right topics and themes to address in content. 

Ironpaper B2B content examples. 2 eBooks. Content for B2B marketing and sales.


How is your organization different

We help B2B companies tell their story. 

Many B2B companies fail to articulate a value proposition or build a business case for purchase. Too many sellers speak about their products or features of products without addressing buying triggers or addressing buyer need. 


Pain points


Value points


Mission and vision


Key messages & proof points

ironpaper b2b buyer profile

Content improves the B2B buyer's journey. Customer value propositions are the backbone of great content.

Our clients need to educate and inspire leads and sales prospects.  Content plays a significant role. We help by creating the overarching framework for great content. We transform content and messaging to speak the buyer's language.

A series of talk bubbles linked together in a hierarchy

Inspire, educate, and engage

A value proposition must guide all content, conversations, campaigns, and connections throughout the buying process. Articulate how you solve the problems that buyers have. Reframe your communications around a clear value proposition.


B2B messaging strategy

We create messaging systems that address buyers' needs directly and differentiates our clients in the market.

Our clients want to be seen as leaders of their industry. They want to engage ideal buyers and reduce the barriers of resistance throughout a long buying process. A clear messaging strategy is the backbone of marketing and sales. 

B2B companies must address buyers' needs. What are the structural elements of your story? 

B2B buyers journey


Reframe your content around buyers' needs.

We create a messaging strategy that focuses on buyers' needs--rather than using an autobiographical approach. Help your buyers justify a purchase decision. Speed up the buyer cycle.



Ready to start your growth?


Ironpaper was founded in 2003 to create a union of science and art, and we operate with these sorts of unions in mind--whether between design and technology or between our clients and ourselves.

Call us: 212-993-7809

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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