Search Engine Optimization (SEO)

SEO - search engine optimization

Ironpaper is first and foremost a web strategy agency. We look at the big picture while assessing details. We believe that the design process should be mindful of the marketing agenda--that one effort is not a divorced process from the health of the whole campaign. Search Engine Optimization or SEO is strategy process that also offers concrete deliverables with a measurable ROI. The term SEO covers a range of actions and processes that determine a website's effectiveness within search engines. 
 
web icon Content Strategy for SEO
We build a thorough content strategy for your organization that touches upon high-level messaging, value proposition & social media integration. We plan publishing workflows to improve it's impact on SEO.
web icon Analysis & Analytics
We build reports and audit web properties to improve online marketing campaigns and search relevance. We look for drop off points and places to improve user experience in order to improve site performance.
web icon Social Media Marketing
Social media & PR strategy, corporate or brand social media policy goals, campaigns and guidelines, social media campaigns (Twitter, Facebook, LinkedIn, etc). We help companies better utilize social media for customer engagement.
web icon Conversion Optimization 
Conversions can be website sign-ups, increased revenue from transactions, increased purchases, donations or account sign-ups. We help improve the likelihood for conversion through iteration and optimization.
web icon Usability and User Experience
Building a compelling and intuitive user experience is vital to being effective online. Ironpaper specializes in making online business systems and websites more user friendly and easy to navigate.
web icon eCommerce Marketing
We help improve eCommerce websites' presence in search, social, email and direct engagement with customers. We create eCommerce marketing campaigns that are performance focused.

 

 

Search engine optimization - SEO ageny NYC

 
Search engine marketing potential 
Search engine usage is on a continued rise with consumers and professionals with 13.5 billion searches in the US alone (Comscore, February report 2009). Search engine marketing (SEM) is the perhaps one of the largest opportunities in online marketing. According to estimates, the 13.5 billion searches in the US is only 10% of a world total search volume of 135 billion.
 
Our SEO Services: SEM Success Factors
  • Planning and strategy
  • Search index coverage and diagnostics
  • On-page optimization and semantic coding
  • Content development and integrated marketing tools
  • Link-building, social media and networking
  • Conversion, ROI, and Analysis
  • Training and process management
  • Search engine coverage scope 
 
Ironpaper will focus it's efforts in the most efficient and effective ways. In general, we will focus on the large search engines that comprize the vast majority of search traffic. We do not autosubmit our clients to something like 400 search engines, as autosubmission tools can hurt your status within the large search engines that perform quality control ratings. For example, based on worldwide search volume, Google represents 62.4 percent of all searches, Yahoo comprizes 12.8 percent, Baidu.com is 5.2 percent and Microsoft sites are 2.9 percent. Granted, depending on the target location of our client, we will change the scope of our focus to search engines that matter most within that region. We also do focus on select smaller search engines as needed.
 
Transparent SEO 
We focus on whitehat SEO and SEM techniques only. We do not believe is using blackhat or secretive "magic" techniques for building search engine rankings. These blackhat techniques often can compromise a website's status or get that website expelled from the listings since the major search engines have ranking penalties and spam filters to provide quality assurance to searchers.
 
SEO Ranking Factors 
The following list outlines the ranking factors for search engine scoring. We will build a campaign around the factors that our clients are in need of based on an initial analysis and recent performance history.
 
  • Planning and strategy resulting in setting performance targets and scope
  • Index inclusion and coverage - and frequency of coverage
  • Web page optimization.
  • Content management and content development
  • Link-building: both internal and external
  • SEO process
  • Conversion and ROI
  • Management of SEO and SEO training
  • Content, content and better content 
 
SEO is more than just scoring high in natural / organic search results in Google or Bing. SEO for us is a process to refine your existing content both for humans and for machines to be more impactful and meaningful. Each stage of SEO needs to be human focused--not merely robot focused. Through the SEO and SEM process, you need to create conversions and customers. In addition, you will need to build a relationship with customers so they return and find their experience rewarding. This is why the Ironpaper marketing process is holistic and not mono-focused.
 
Defining SEO Success Factors 
Every action we take is guided by strategy. We help clients define and understand their success factors as they relate to search engine marketing. Categorically, the success factors can be broken down into: SEO planning and keyphrase strategy, Index coverage and On-page optimization, process management for SEO, conversion efficiency and support network strength. 
 
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