Ironpaper helps industrial companies improve marketing and customer development efforts. Our mission is to help remarkable companies grow better and acquire ideal customers. We improve marketing maturity, outcomes, and strategy.
Ironpaper is a specialized B2B agency. We build the growth engine of businesses that have a long-sales pipeline and a complex sale. Our capabilities include B2B digital marketing, demand generation, account-based marketing, content, websites, analytics, and campaign strategy. Our work drives results.
Strategy from insights
Strategy and execution must be aligned. This is especially true in a business operating within a changing landscape. With advanced simulations, digital twins, data analytics, molecular design, co-bots, robots, artificial intelligence, IIOT, and factory analytics, industrials are at the forefront of the technological revolution.
Marketing strategy must communicate a new value proposition.
Marketing performance data is the ideal guide to future action. Performance data coupled with first-party intelligence can create a framework for future strategy.
In a complex sales process, buyers must learn, understand, and build a clear business case. We reframe communications to address the buyer's point of view. We also collect first-party data on buyers' needs, pain points, motivations, and organization.
We transform how industrials grow their businesses and revenue. How do marketing programs adapt to market changes and evolving buyer needs?
There are numerous themes and topics that buyers in the industrial space need to address. From decarbonization to better supply chains, buyers are looking for smarter providers. Products no longer compel buyers. Industrial companies need to communicate value, problem-solving, and how they connect the dots.
Buyers are focusing on solving problems and creating organizational value over buying parts. Content must tell a story in many formats for various stakeholder groups. Sellers need to define a value proposition clearly.
Technical jargon doesn't make great content. Content needs to communicate with a wider group of stakeholders, some technical and some business-oriented.
Product-oriented content and campaigns do not work. Marketers and sellers must address the underlying business, operational, and outcome challenges that buyers have. Great marketing teams have a range of interconnected skills such as analytics, targeted campaigns, content, messaging, and buyer engagement programs.
IRONPAPER RESEARCH
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