Industrial
Marketing

Marketing for industrial companies.

Ironpaper helps industrial companies improve marketing and customer development efforts. Our mission is to help remarkable companies grow better and acquire ideal customers. We improve marketing maturity, outcomes, and strategy.

Ironpaper is a specialized B2B agency. We build the growth engine of businesses that have a long-sales pipeline and a complex sale. Our capabilities include B2B digital marketing, demand generation, account-based marketing, content, websites, analytics, and campaign strategy. Our work drives results.

Ironpaper B2B marketing services

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B2B supply chain marketing strategy.

Strategy and execution must be aligned. This is especially true in a business operating within a changing landscape. With advanced simulations, digital twins, data analytics, molecular design, co-bots, robots, artificial intelligence, IIOT, and factory analytics, industrials are at the forefront of the technological revolution.

Marketing strategy must communicate a new value proposition. 

 

buyer journey for target accounts
marketing ROI and analytics

Performance data should guide optimization efforts.

Marketing performance data is the ideal guide to future action. Performance data coupled with first-party intelligence can create a framework for future strategy. 

Marketing must generate both results and insights.

In a complex sales process, buyers must learn, understand, and build a clear business case. We reframe communications to address the buyer's point of view. We also collect first-party data on buyers' needs, pain points, motivations, and organization. 

ABM and marketing intelligence

Industrial companies are wrestling with numerous industry changes, economic pressures, and evolving buyer needs. 

A marketing strategy must be adaptive. The landscape for industrials is changing quickly.

We transform how industrials grow their businesses and revenue. How do marketing programs adapt to market changes and evolving buyer needs?

Collages of content strategy from the top to the bottom of the funnel
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Marketing and sales address buyer needs clearly.  

There are numerous themes and topics that buyers in the industrial space need to address. From decarbonization to better supply chains, buyers are looking for smarter providers. Products no longer compel buyers. Industrial companies need to communicate value, problem-solving, and how they connect the dots. 

Content must tell a relevant story for a more complex world.

Buyers are focusing on solving problems and creating organizational value--over buying parts. Content must tell a story in many formats for various stakeholder groups. Sellers need to define a value proposition clearly. 

Technical jargon does make great content. Content needs to communicate with a wider group of stakeholders--some technical and some business oriented. 

ironpaper-content-strategy-4-stages
team ironpaper collaboration

Industrial marketers need to address buying triggers more clearly in campaigns and content.

Product-oriented content and campaigns do not work. Marketers and sellers must address the underlying business, operational, and outcome challenges that buyers have. Great marketing teams have a range of interconnected skills such as analytics, targeted campaigns, content, messaging, and buyer engagement programs. 

B2B and B2C are very different. B2B marketers must be specialized and understand the long-sales cycle. 

An industrial marketing agency.

Demand generation, account-based marketing, inbound, and growth marketing.

We help industrial companies go to market and drive results from marketing efforts. Marketing must measurably impact the business. 

We drive demand, growth marketing, inbound, and account-based marketing systems.  Our work is informed by research, interviews, data, and in-depth performance audits. 

We create content that addresses buyer needs. We speak to the shifting concerns and challenges in a marketplace that motivate buyers into action. We align marketing efforts to sales in order to build smarter revenue.

  • Account-based marketing
  • Demand generation campaigns
  • Inbound marketing & SEO
  • Content & messaging
  • Webinars, events, and video
  • Websites and landing pages
  • Sales nurturing & enablement
  • Lead intelligence
  • Conversion rate improvements
  • Lead scoring & management

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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