Marketing Company

Ironpaper is an Inbound marketing company with experience in lead generation, content strategy, SEO, analytics, website optimization, social media marketing, PPC, remarketing, conversion optimization, and web strategy.

Ironpaper's marketing process is one part science and another part creative--focusing on both data-driven analysis and creative problem-solving.

We are a multi-channel digital and web marketing agency that employs skills in design, technology and strategy to build high-performing campaigns.

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Website and digital marketing

Ironpaper is a data-driven creative agency that uses design, technology, content, and marketing strategy to help clients achieve business goals. We work closely with clients to set goals, produce campaigns, support internal teams and execute multi-channel strategy.

Launching a website, from our perspective, is not a pinnacle achievement. We manage all stages of the marketing process: the strategy phase; the launch phase; the go-to-market phase and the growth phase--hence Ironpaper's signature model: Strategize/Launch/Market/Grow.

Strategy

Marketing

Design

Technology

Content

Support

A graphic showing the relationship between acquisition, marketing, sales, and nurturing

Marketing automation

Multi-channel marketing analysis: Gather and compare campaign effectiveness across all channels
Full-funnel analytics and optimization: Use automation to improve performance through the entire funnel: top to bottom
Goals and predictive analysis: We help clients set and grow their visit/lead/customer monthly goals
We use multiple analytics systems to gain the best visibility of marketing campaigns

Multi-channel marketing strategy

Ironpaper's marketing process is one part science and another part creative--focusing on both data-driven analysis and creative problem solving.

Digital campaigns and strategy

Mobile, tablets, and desktops

Social media marketing

SEO--Search engine marketing and optimization

Analytics and reporting

Content marketing

Advertising, remarketing, and PPC

Websites, apps, and technology

Ironpaper Examples

Ironpaper marketing

Search engine optimization SEO/SEM: Audits, competitive analysis, on-page and network optimization, and execution and implementation (keyphrases, markets, website networks, landing pages, organic vs. non-organic results, short-term and long-term battleplan)
Pay Per Click Advertising (PPC): Pay Per Click advertising has transformed the way companies find customers online. Ironpaper can help create and manage your PPC campaign--making your spending more efficient and better targeted.
Social Media Marketing: Social media and PR strategy, corporate or brand social media policy goals, campaigns and guidelines, and social media marketing (Twitter, Facebook, LinkedIn, etc). Better utilize social media for customer engagement.

Analytics and Business Strategy Online: Assessment, metrics export tools, ROI assessment, competitive analysis and analytics training. We will work with your team to help them understand your business performance online using metrics.
Usability and User Experience: Building a compelling and intuitive user experience is vital to being effective online. Ironpaper specializes in making online business systems and websites more user friendly and easy to navigate.
eCommerce and Conversion Marketing: If you build it, it doesn't mean they'll come. We help build a solid customer base for eCommerce.

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