The Asian American Arts Alliance is a non-profit organization dedicated to promoting the arts across the US. The goal of the project was to rebrand the organization while building a technology base for the website that would allow a team of staff members to manage site-wide content and a growing membership base. The new website would host an online member's network, donation portal, and an events calendar.
Membership technology can help non-profits build greater support for their organization by cultivating loyalty. Websites can become a central engine for building member loyalty. From exclusive content to online experiences, member portals can build a case for the relevancy of an organization.