September 23, 2019
While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration.
Content marketing doesn’t need to refer to just the written word (although “crawlable” text content is great for SEO.) Content can be audio or visual, static or dynamic. It can be sent in a “blast” such as an email, available for download on your website, or shared in a one-to-one personalized way.
Here are 15 types of content marketing to use in your SEO and lead generation strategies. These 15 types cater more to B2B content than B2C, but some may benefit both audiences. These ideas will give you variety in your approach, and will also enable you to achieve many goals for your sales funnel. For example, some types of content will help attract new leads through consistent publishing and keyword targeting, while others will help you nurture leads and close them into sales. Many of the following could work as sales content--helping to educate and nurture opportunities--not just generate new leads.
We’ve only scratched the surface with types of content marketing here. Each content type achieves different goals as well. We suggest taking on a mix of content offers that benefit you at each point in your sales funnel and analyzing performance metrics like conversion rate to see the impact on your content investments.
555 8th Avenue
New York, NY 10018
WordPress web design
HubSpot CMS Developer
Cyber Security Marketing
Value Proposition Design
Marketing for IT Companies
B2B lead generation
Marketing audit services
Grow your B2B business boldly. Ironpaper is a specialized, B2B agency. We build growth engines for marketing and sales success.