Ironpaper Growth Specialist Daniel Traicoff recently sat down with Content Specialist Scott Dame to discuss the next generation of Google Analytics and what that means for digital marketers and B2B organizations. Important Takeaways: Standard Universal Analytics properties will no longer process...
By Bertie Taylor, Senior Content Specialist Data is one of the key pillars of every effective content marketing strategy. Without tracking key metrics and analyzing campaign performance, identifying successes and areas for improvement will be difficult. However, not all content data points carry...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts with generating leads, so here are 10 strategies to...
By Steven Rafferty, Content Specialist Demand generation is a more comprehensive approach to marketing than traditional lead generation strategies. It can deliver significant benefits by generating awareness and buzz about a brand or a specific product. Effective demand generation increases a...
By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...
By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However, SaaS companies need to target the right audience with their lead generation strategy and focus on...
By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a big difference between creating more content and creating better content. Iteration helps B2B...
By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing a B2B marketing automation tool like Hubspot helps companies engage more prospects across channels...
By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff, Digital Marketer and Sioban Schmeding, Growth Manager, attended the event. These digital experts then...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales opportunities. Here are a dozen trends we're seeing and...