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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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10 Lead Generation Ideas for Consulting Companies

Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that...

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Demand Generation Strategies for 2023

By Steven Rafferty, Content Specialist Demand generation is a more comprehensive approach to marketing than traditional lead generation strategies. It can deliver significant benefits by generating...

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The “Why” and “How” of Accessibility in Digital Marketing

By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to...

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Lead Generation Tips for B2B SaaS Companies in 2022

By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However,...

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Get Better Results From Your Digital Content Creation: Iteration in Digital Content Creation

By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a...

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5 Ways to Elevate Your B2B Marketing Automation

By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing...

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Ironpaper’s Takeaways: Google Marketing Live 2022

By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff,...

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12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...

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Where Do Inbound Marketing Personas Fit In ABM?

By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns...

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Crafting B2B Case Studies that Support Your Value Proposition

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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