October 26, 2014
The HubSpot COS (Content Optimization System) offers many perks for telecom companies across the board. From radio and television, to telephones to computer networks, satellites, and the Internet - the HubSpot COS can be highly useful for each kind of telco. This is all thanks to the unique blend of top notch content management and personalization features that are offered, in addition to mobile optimization.
The fact that interactions with customers can be personalized is one of the greatest features which will help operators in telcos turn demand into value. It's essential for telcos to leverage customer data in an efficient manner to launch new services effortlessly. When used correctly, HubSpot helps telcos customer retention, which in turn provides a favorable ROI.
Send the right content to the right people
Each person who visits the website of a telecom company is in a different point within the funnel. Operators wouldn't want to show leads in the middle of the funnel the same introductory content that is being seen by prospects visiting the site for the first time. This is where "Smart Content" steps in. It intelligently shows relevant content to the right people at the right time.
Personalization makes web content more relevant to prospects and leads. This, in turn, helps improve conversion rates for lead generation with telecom websites. Hubspot COS provides both anonymous personalization and personalization for existing contacts.
One very exciting way to use the personalization capabilities with Hubspot COS is to personalize content for mobile devices, in addition to having a mobile responsive website. Mobile responsive websites for most companies only provide a more suitable framework and layout for viewing web content. Hubspot COS allows brands to take it a step further and actually customize content for mobile devices.
Not a developer? No problem!
The HubSpot COS is extremely user-friendly, and can easily be used by anyone in marketing departments that don't have formal training in development and coding. Drag and drop functionalities add to the convenience of customizing web pages and landing page templates as needed. As an added bonus, all pages created using HubSpot are automatically responsive!
Are a developer? Awesome!
Climb up the SEO ladder
With quick load times, keyword assistance, super blog publishing tools, permalinks, content optimization features and more - the HubSpot COS for Telecom Companies serves as the ultimate SEO sidekick.
Click here to learn about the benefits of HubSpot COS for SaaS websites.
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