Hashtags were used in 58% of nationally-run Super Bowl ads this year--setting a new record. Hashtags are becoming more and more important to marketers, as they connect conversations, users and content, as well as reveal trends. For marketing, hashtags help build exposure. Hashtags are to social media what keywords are to SEO.
Marketing with hashtags can be just as vital to B2B marketers as B2B marketers. Business should use hashtags to reach prospects, leads and customers--supporting and connecting with each stage of the customer lifecycle.
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Here is how to use hashtags in marketing
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