B2B Articles - November 16, 2013
Why are buyer personas important to B2B marketing?
Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps is the creation of buyer personas. Although missing this step may not be critical, it may mean that your blogging, nurturing and content generation efforts will be less efficient and generate fewer results for your campaign. In short, buyer personas help marketing teams and writers better frame content, pitches and scripts around the potential client.
Buyer personas are research-based archetypal (model) representations of customers or prospects. The act of creating buyer personas helps marketing teams better understand buying behavior, needs, reactions and triggers. By creating buyer personas, your marketing efforts can be more results-driven. Additionally these personas can improve your business blogging practice as well as help nurture leads through the sales funnel.
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