B2B Articles - March 28, 2015
By providing an incentive in the form of gated content, you can increase your opt in form conversions by 300%. – JustUno
80% of B2B content marketing assets are gated. – Starfleet Media
61% of marketers say lead generation is their top priority for 2015. – Conductor
Gated content is a piece of premium, branded content that visitors can only access if they fill out a form and provide key information, like their contact information, job title, location, and company name. Once the form is completed, the visitor gains access to the content, and your company can use the provided information to nurture the lead with continuous, targeted communications.
It’s a strategy that companies can employ to improve lead generation and measure conversions – but only if it’s implemented correctly. To that end, here are some guidelines to keep in mind when creating and marketing gated content:
We also recommend showcasing your gated content on high-traffic landing pages on a similar topic. For example, if you have a pay-per-click (PPC) ad directing traffic to an article about estate planning, feature your gated white paper “The Complete Guide to Estate Planning” on that same landing page.
10 East 33rd Street
New York, NY 10016
First-party data marketing
SEO for B2B
Customer journey strategy
Marketing for IoT Companies
B2B Product Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.