B2B Articles - September 27, 2015

Inbound Marketing Statistics

54% more leads are generated by inbound tactics than traditional paid marketing. - Inbound marketing stats

The following article features a collection of the latest inbound marketing statistics. We looked at data from surveys and studies to compile this collection, which is meant to help companies and organizations either adopt or enhance their inbound marketing strategy.

Inbound marketing continues to be the #1 way to generate leads and sales in the digital age, based on measurability, cost, authenticity, retention capabilities, and audience engagement.


54% more leads are generated by inbound tactics than traditional paid marketing. – HubSpot State of Inbound, 2014


Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. – HubSpot State of Inbound, 2014



Two times as many marketers say inbound delivers below average cost per lead than outbound methods. – HubSpot State of Inbound, 2014



$20K is the average companies save per year by investing more in inbound marketing vs. outbound. – HubSpot State of Inbound, 2014



Inbound leads cost 60% less than outbound leads. – Search Engine Journal


79% of companies report a positive ROI for inbound marketing. – HubSpot


Companies that use marketing automation to nurture prospects experience a 451% increase in qualified leads. – Salesforce


Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. – Smart Bug Media


How B2B companies leverage inbound marketing…



B2B companies that blog generate 67% more leads per month than those that don’t. – Social Media B2B


B2B companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t. – HubSpot


61% of B2B marketers rate webinars as the most effective content marketing tactic. – Content Marketing Institute and Marketing Profs


B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. – HubSpot State of Inbound, 2014


B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content


How audiences and buyers respond to your company’s inbound marketing efforts…


Eight out of ten people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites. – Content Marketing Institute


Up to 80% of people ignore Google-sponsored ads. – Search Engine Land


75% of users never scroll past the first page of search results. – HubSpot


People only spend 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages. – Microsoft Research


93% of the buying cycle starts with an online search, which is why SEO is vitally important for businesses looking to get found online. If you don’t rank well in search, it’s hard for people to find you. – Marketo


80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. – Content Marketing Institute


B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content


HubSpot, 10 Stats About Inbound Marketing That Will Make Your Jaw Drop, https://blog.hubspot.com/insiders/inbound-marketing-stats

HubSpot, State of Inbound 2014 – 2015, https://offers.hubspot.com/2014-state-of-inbound

Business 2 Community, 10 Incredible Inbound Marketing Statistics, https://www.business2community.com/inbound-marketing/10-incredible-inbound-marketing-statistics-01219382

See related: Inbound vs Outbound Marketing

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