February 04, 2016
Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement.
Before we get into the numbers — and there are many to share — here’s a quick primer on what we mean when we say Internet of Things.
The Internet of Things refers to physical devices that offer smart features through connectivity. The implications are greater monitoring, control, optimization and automation. The billions of IoT devices today ranges from light bulbs that change color or intensity in response to your whims or soil irrigation sensors sending radio frequency signals to farmers miles away from their crops.
In a shift often likened to the Industrial Revolution, a drop in the price of sensors and processors and greater networking capabilities alongside widespread WiFi access have enabled expansive growth in the IoT arena.
Now, with that understood, consider some of the many jaw-dropping statistics about IoT.
Cisco’s Trend Report estimates there will be 50 billion devices connected to the Internet by 2020 (compared to 15 billion today). Gartner Inc. is less bearish with its estimate of just 20.8 billion connected devices while a BI Intelligence report rides the middle predicting 34 billion connected devices by 2020.
Consulting company McKinsey Global suggests the market for IoT components could exceed 30 percent a year through 2025 (having grown 160 percent in 2013 and 2014).
Gartner also forecasts 6.4 billion new connected things will be in use in 2016.
International Data Corporation has predicted a 17.0% compound annual growth rate (CAGR) in IoT spending from $698.6 billion in 2015 to nearly $1.3 trillion in 2019.
Cisco specifically suggests IoT will generate $8 trillion worldwide from innovation and revenue ($2.1 trillion); asset utilization ($2.1 trillion); supply chain and logistics ($1.9 trillion); employee productivity improvements ($1.2 trillion); and enhanced customer and citizen experience ($700 billion).
Similarly, McKinsey forecasts an economic impact of as much as $11.1 trillion per year in 2025 with its analysis of IoT applications in nine settings (see Figure 1).
IDC in particular, in its “Look Ahead at the Internet of Things,” identifies manufacturing, consumer, transportation and retail as the main segments for IoT growth through 2020.
Putting IoT in personal terms, lets look at the strong growth in the wearable device market. According to IDC’s Worldwide Quarterly Wearable Device Tracker , 111.1 million wearable device units will ship in 2016, up a strong 44.4% from 2015. The growth in this area will reach 28% over four years for a total 2019 shipment rate of 214.6 million units.
According to researcher VisionMobile's IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications.
IDC Analysts forecast a growth in IoT solutions market value from $1.9 trillion in 2013 to $7.1 trillion in 2020.
Business Insider also predicts $6 trillion spent on IoT solutions over the next five years as businesses value the IoT’s lower operating costs, increased productivity and help in expanding into new markets or developing new products.
Related article: Marketing Opportunities for the Internet of Things
Meanwhile, IT staffing firm Teksystems asked more than 200 business and IT leaders how they anticipate the IoT to impact their businesses in the next five-year planning horizon. The respondents expected the IoT to:
Despite this optimism regarding the IoT’s impact, many businesses are not feeling ready for this technological shift. A recent World Economic Forum survey examining the potential of connected products and services found that 88 percent of respondents were overwhelmed by the IoT’s impacts on their underlying business models and long-term implications.
Sources and references:
B2B Marketing Statistics
Marketing for IoT Companies
HubSpot website design
Account-based marketing agency
Demand Generation for Manufacturing Companies
Go to market strategy
Cyber Security Marketing
Marketing for IT Companies
B2B lead generation
Landing page optimization
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