November 08, 2014
Marketing automation can accelerate success for telecom companies and offer a more relevant and personalized experience for leads and customers.
The benefits in brief
For many telecom and communication service companies, a top objective is to infuse the sales pipeline with new leads to support growth targets. Marketing automation when coupled with lifecycle marketing and analytics helps to drive a higher lead quality overall. By employing automation, marketing teams and agencies can get the most impact out of content, thought-leadership, and brand touchpoints, as well as improve the lead to sale conversion rates, while driving retention with existing customers.
Marketing automation benefits for telecom companies
Defining the solution
We understand that not all marketing automation systems are equal, and not all the features mentioned below are available with all marketing automation systems. For this article, we are focusing on Hubspot as the marketing automation choice. See more: Hubspot COS for telecom companies
Features to consider
View of a marketing automation UI
Examples of marketing automation in action
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