B2B Articles - May 31, 2017
While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound.
But first, what is the difference?
Outbound Marketing includes tactics such as ads, direct mails, trade shows, seminar series, email blasts, cold calling, etc. Think of marketers pushing their message out with the hopes it will bring people in. These tactics are difficult to target and measure.
Inbound Marketing uses tactics such as content marketing, blogging, and social media to bring people into your organization with helpful content and targeted strategies. An inbound marketing strategy is measurable and digital since tactics target a specific audience online (instead of throwing a wide-casted net at everyone.)
As tools, strategies, and training for inbound marketing become more available, the gap of what's effective is widening.
Here are 2017 statistics about inbound vs. outbound, based on HubSpot’s State of Inbound report.
When asked which marketing tactic provides higher quality leads for the sales team, 59% of marketers responded inbound and 16% reported outbound.
Inbound marketing is taking over as the go-to tactic to generate quality leads, increase sales, and engage consumers. Here are eight statistics that prove how well inbound marketing works.
32% of marketers say that “print advertising (print, outdoor, broadcast)” is the most overrated marketing tactic. And one-third of marketers say outbound marketing is the most overrated tactic and a waste of time and resources.
It’s clear that marketers see value from inbound marketing tactics, while outdated outbound tactics head out the door. Marketers who want to bring in qualified leads — instead of general traffic — use inbound to attract people that want their product.
Outbound marketing tactics can help push vanity metrics such as total traffic, but these tactics do not convert to real customers. Since marketers must prove their worth and calculate their ROI to gain a higher budget, inbound tactics will continue to prevail.
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