January 18, 2016
The digital marketing landscape is evolving at a fast pace--for the better. Marketers who are equipped with the right tools and skills have a greater chance of success than previous years. According to Hubspot's, State of Inbound, "[d]emonstrating ROI is the #1 challenge marketers face." Opportunities for success increase in a large part because of better data, improved targeting, integration capabilities between tools, ROI reporting capabilities, and a purchase process that increasingly migrates to online sources.
B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor.
By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 -- Cisco
94% of people cited web design as the reason they mistrusted or rejected a website
40% of people ventured away from a website if it loaded for more than 3 seconds
Globally, the average fixed broadband connection speed will increase 2.2-fold, from 20.3 Mbps in 2014 to 42.5 Mbps by 2019 -- Cisco
Smartphone users check their devices 150 times a day. --
Google is the leading search engine with 64.4 percent market share in January 2015. — comScore
78% of respondents said that companies’ social media posts impact their purchases. – Forbes
By 2017, online video will make up nearly 70% of consumer Internet traffic. – Cisco
The average mobile connection speed will increase 2.4-fold, from 1.7 Mbps in 2014 to 4.0 Mbps by 2019 -- Cisco
46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult.
62% of companies that designed a website specifically for mobile had increased sales. -- Econsultancy
See last year's statistics on marketing opportunities
According to Hubspot's, State of Inbound report in 2015, "Increasing volume at the top of the funnel while increasing conversion percentage at the bottom remain top priorities for respondents. This was true across company size, as well as organization type (B2B, B2C, nonprofit)."
Explore more: Inbound marketing statistics
39% – The percentage of marketing budget spent on content marketing by the most effective B2B marketers
82% of consumers feel more positive about a company after reading custom content. – Demand Metric
Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. – DemandMetric
93% of B2B marketers are using content marketing -- Content Marketing Institute
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