B2B Articles - January 18, 2016

Statistics on digital marketing opportunities for 2016

The digital marketing landscape is evolving at a fast pace--for the better. Marketers who are equipped with the right tools and skills have a greater chance of success than previous years. According to Hubspot's, State of Inbound, "[d]emonstrating ROI is the #1 challenge marketers face." Opportunities for success increase in a large part because of better data, improved targeting, integration capabilities between tools, ROI reporting capabilities, and a purchase process that increasingly migrates to online sources.

Statistics on digital marketing opportunities for 2016


B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor.


By 2019, there will be nearly 3.9 billion global Internet users (more than 51 percent of the world’s population), up from 2.8 billion in 2014 -- Cisco


94% of people cited web design as the reason they mistrusted or rejected a website


40% of people ventured away from a website if it loaded for more than 3 seconds


Globally, the average fixed broadband connection speed will increase 2.2-fold, from 20.3 Mbps in 2014 to 42.5 Mbps by 2019 -- Cisco


Smartphone users check their devices 150 times a day. --


Marketing channel statistics that matter


Google is the leading search engine with 64.4 percent market share in January 2015. — comScore


78% of respondents said that companies’ social media posts impact their purchases. – Forbes


By 2017, online video will make up nearly 70% of consumer Internet traffic. – Cisco


The average mobile connection speed will increase 2.4-fold, from 1.7 Mbps in 2014 to 4.0 Mbps by 2019 -- Cisco


46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult.


62% of companies that designed a website specifically for mobile had increased sales. -- Econsultancy


See last year's statistics on marketing opportunities

Inbound marketing statistics impacting 2016

Inbound vs. Outbound by Company Size Inbound is the dominant marketing strategy for companies with fewer than 200 people

According to Hubspot's, State of Inbound report in 2015, "Increasing volume at the top of the funnel while increasing conversion percentage at the bottom remain top priorities for respondents. This was true across company size, as well as organization type (B2B, B2C, nonprofit)."

Top Priorities by Company Size Increasing leads and converting them are top priorities, especially for SMBs
Top Challenges by Company Type ROI is the thorn in the for-profit sector’s side, while nonprofits struggle most with website management

Inbound Works for Every Company Type It doesn’t matter who your customers are, inbound is the best approach to reach them
Explore more: Inbound marketing statistics

Content marketing is of increasing importance for marketing


39% – The percentage of marketing budget spent on content marketing by the most effective B2B marketers


82% of consumers feel more positive about a company after reading custom content. – Demand Metric


Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. – DemandMetric


93% of B2B marketers are using content marketing -- Content Marketing Institute


  1. Website design statistics
  2. Critical SEO Statistics and Trends


  • Cisco, Cisco Visual Networking Index, 2015, https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
  • B2B Marketing – B2B CMOs: Is It Time for you to Evolve or Move On? – https://www.b2bmarketing.net/
  • B2B’s Digital Evolution – https://www.thinkwithgoogle.com/articles/b2b-digital-evolution.html
  • Kleiner Perkins Caufield & Byers's annual Internet Trends report.
    • "Smartphone users check their devices 150 times a day."
  • Cisco: Cisco Visual Networking Index
  • 2012 Mobile User Survey. Keynote. ("94% of people cited")
  • Mobile responsive stats: Keynote, https://www.keynote.com/docs/reports/Keynote_MSQ_Survey_2014_Full_Report.pdf
  • Econsultancy, User Experience Survey Report, https://econsultancy.com/reports/user-experience-survey-report
  • (3 second load time) Responsive Web Design & Stats That Will Make You Consider Using It. July 2013. SPYDERWEB.
  • Reach IT Software Buyers with LinkedIn, https://www.slideshare.net/LImarketingsolutions/linked-in-itsoftwareresearch2011
  • Content Marketing Institute ("39% – The percentage of marketing budget") – Content Marketing Effectiveness
  • Demand Metric, Content Marketing Infographic, https://www.demandmetric.com/content/content-marketing-infographic
  • Hubspot, State of Inbound, https://www.stateofinbound.com/

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