B2B Articles - April 13, 2014
Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads.
Landing pages deliver just enough content to win the trust and interest of a prospect. The essential job of a landing page for B2B marketing is to win prospects over as a lead in a single visit.
A B2B conversion path typically consists of 5 key elements. These elements center around your brand website and include a confirmation email, which should link back to the site with a follow-up action that is measurable.
First-party data marketing
SEO for B2B
Customer journey strategy
Marketing for IoT Companies
B2B Product Marketing
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.