March 06, 2015
Inbound marketing is about attracting prospective families to your school with helpful content designed specifically for them. Once they arrive at your site, your content and digital communications convince them to contact the admissions office.
Today’s parents are increasingly relying on the Internet to help them choose a private school for their child.
They search for terms like “the best private schools in New York” and are guided by the information they find. If your school doesn’t show up during their search, the likelihood of them finding and applying to your organization diminishes.
A strong inbound marketing strategy embraces this new reality, and ensures that prospective families find your school online; trust in your credibility; and ultimately contact admissions to arrange a visit.
Here are five things to keep in mind when using inbound marketing for private schools:
We also encourage the private schools we work with to think outside the box in terms of content. The idea is to appeal to parents from all angles. For example, in addition to school-related topics, you could also post blogs with parenting tips and summer vacation ideas.
You can also supplement your Inbound efforts with targeted digital advertising. We recommend that your ensure a proper inbound marketing foundation is established first. One mistake a lot of private schools make is to dive into PPC advertising too early--without having a person or team that deeply understands it. This mistake can be costly. Another common mistake private school make is not having helpful, educational and problem-solving content to offer at the receiving end of PPC campaigns.
555 8th Avenue
New York, NY 10018
ABM Content Marketing
Wordpress web design
B2B Content Agency
IT company website design
Marketing for IT Companies
B2B lead generation
Make smarter, data-led choices and grow your B2B business boldly.