B2B lead generation statistics

B2B Social Media Marketing Statistics 2016: B2B companies that blog generate 67% more leads per month than those that do not blog.

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

93% of the B2B buying process begins with an Internet search.

B2B marketing report

Here, we use some of them to tell a current story about the trends in B2B lead generation.

Lead generation is the most important goal of B2B content marketers in 2016. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

Download the eBook: Marketing Opportunities for B2B Technology Companies.

 

93% of the B2B buying process begins with an Internet search. — Pinpoint Market Research

 

76% of B2B buyers leverage three or more information channels when researching a purchase. — Blue Nile Research

 

 

78% of marketers rely on Google Adwords and social media advertising to raise awareness of their brand — Formstack

 

B2B companies that blog generate 67% more leads per month than those that do not blog. — Openview

 

70% of people would prefer to learn about a company through articles (rather than an advert) — Demand Metric

 

64% of B2B marketers have generated leads via LinkedIn, 49% through Facebook, and 36% through Twitter. — Pinpoint Market Research

 

31% of B2B marketers say sales lead quality is the most important metric used. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

 

 

67% of B2B marketers say their primary goal in measuring efforts is better quality leads. — Formstack

 

 

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. -Hubspot

 

 

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

 

 

60% of all organic clicks go to the organic top 3 search results. (Business2Community)

 

Brands relying on inbound marketing save over $14 for every new customer acquired. — Openview

 

61% of effective marketers meet daily or weekly to discuss progress of content marketing program. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

 

62% of B2B companies outsource their content marketing. — Demand Metric

Improve lead generation efforts. B2B lead generation agency.

 

Sources
B2B Content Marketing Benchmarks, Budgets, and Trends: North America (2015, Sept. 15). https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Blue Nile Research’s Safran, B. & Allswang, G. (2015, Oct. 19). The Content that Compels People to Buy. https://bluenileresearch.com/compeltobuy/

Demand Metric’s Content Marketing Infographic. (n.d.) https://www.demandmetric.com/content/content-marketing-infographic

Formstack’s Work Smarter, Accomplish More Report. (2016). https://www.formstack.com/report/lead-capture-2016

Pinpoint Market Research & Anderson Jones PR’s Jones-Mitchell, J. (2015, June 27). Social Media Stats for B2B Lead Generation. https://www.slideshare.net/JenniferJonesMitchell/social-media-stats-for-b2b-lead-generation

Openview’s The State of B2B Content Marketing: 25 Need-to-Know Stats. (2015, July). https://labs.openviewpartners.com/wp-content/uploads/2015/07/Content-Marketing-Infographic.png

Hubspot, Lead Generation Lessons from 4,000 Businesses, 2011



Follow Ironpaper to receive new insights on B2B marketing and sales.

* Your privacy is important to us.


Ironpaper is a B2B marketing agency and lead generation agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.