B2B Articles - February 02, 2016
Hearing more Growth Driven Design (GDD) hype without knowing what the fuss is about might prompt you to shout expletives (drop that middle D and you’re already there). Don’t fret, we are here to help.
You may understand that Growth Driven Design (GDD) is akin to agile development or redesign of a website using a test-driven, incremental process. GDD focuses on a data- and audience-analysis driven site launch or re-design intending to make changes based on ongoing learning about visitors’ needs and lead conversions.
GDD lets you minimize risk. That’s always appealing, right? Well, GDD accomplishes this in several ways.
GDD's continuous learning also nets better results. Having used the Launch Pad site to learn about user experience (UX), and determine how the site is performing with buyer personas, GDD moves into its continuous development cycle:
Growth Driven Design’s ongoing process of making data-driven, intentional changes over time provides an opportunity to continually build momentum. Plus, your stakeholders will see progress over time rather than expecting immediate, monumental success.
That same incremental mentality also means dealing with a lot less of the extended downtime that typically occurs during a traditional (inevitably woefully off-track) web design.
Consider this: 1/3 of marketers were not happy with their last website redesign, per Hubspot’s Science of Website redesign. In that context doesn’t the GDD hype make more sense? After all, you’re making your web development process more data-driven and manageable for the team while also minimizing risk and boosting results. Now that seems like something you could actually shout about (expletives or not – that’s up to you).
What is Growth Driven Design?
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
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