B2B Articles - September 06, 2013
There are interdependencies between search and social media marketing. Blogging can play a large role and help to align social & search efforts. The effect of blogging on a marketing campaign is largely dependent on key factors related to social network distribution and search engines.
As a marketer begins to plan out a content campaign for Inbound marketing, it is vital to consider the role of social media and search. Decisions made in the early, planning stages can effect the outcome of an Inbound campaign. Factors include URL design, duplicate content, duplicate URL structures (canonical links), spam protection, content management, design of content, visuals/photos, time of release and promotion all contribute to the success of a content-lead campaign and need to be considered early on.
What "moves the needle"?
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.