November 30, 2014
We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects--taking on a new meaning. Telecom companies and communication service providers have a unique opportunity to tell a story during this dramatic shift in computing. Businesses can harness the excitement and possibilities associated with the Internet of Things, but marketing communications must tell a new story.
It is essential for businesses wishing to tap into the Internet of Things era build a content strategy that attracts the right partners, investors, buyers, advocates and existing customers who may play a role in this shift.
Your content strategy must include curating and distributing content that engages advocates, browsing trends for the industry and aligns with your enterprise's brand story.
Considerations for an IoT content strategy
Core assets to consider in defining a content strategy
Ideas and topics to consider for an IoT content strategy
Create topically and visually attractive content for contacts in each stage of your buying process. Don't forget existing customers. The Internet of Things may open up new opportunities with existing customers.
Shown above, four types of content designed for multiple points in the marketing to sales funnel.
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