B2B Articles - July 13, 2013
The study of SEO is important for both marketing agencies and web design firms. Search engines ultimately have two major roles: crawling & building an index of web content, and offering answers by determining relevancy.
Over the 15 plus years that web search has existed, search marketers have found methods to extract information about how the search engines rank pages. -Moz
This article provides some general guidelines for working with headings and body copy for websites and web content from an SEO perspective.
The HTML heading tag is different from the title element of a web page, but both elements help describe and categorize a web page. The heading tag is a visible part of the web page, whereas the web page title is merely visible within a browser tab or within search result listings--but not on the web page.
There is no precise agreement on the exact importance of the heading element (H1, H2, H3), but these heading elements are used to label a page and state what the page is about. The highest weighted element is the H1 header, which should be unique per each page. The importance is reduced with descending numbers--H1 is more important than H5, but each header helps to provide structure and act as a labeling system for a web page.
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