B2B Articles - September 27, 2016

IT as a Service — Cloud Market Insights [Report]

More businesses today are embracing IT as a service (ITaaS) and cloud environments, says a new McKinsey & Company report. “In the next three years, enterprises will make a fundamental shift from building IT to consuming IT,” forecasts the consultancy’s ITaas Cloud and Enterprise Cloud Infrastructure survey. Here, Ironpaper shares ITaaS, cloud market insights highlighted in the September report.

Drawing on survey responses from approximately 800 CIOs and IT business execs worldwide McKinsey observed, “The cloud debate is over—businesses are now moving a material portion of IT workloads to cloud environments.”

In 2015, 77% of enterprises used traditionally built IT infrastructure as the primary environment for at least one workload; by 2018, this will drop to 43%.

While on-premise private cloud environments are expected to remain nearly flat, dedicated private cloud, virtual private cloud, and public infrastructure as a service (IaaS) are expected to see substantially higher rates of adoption.

cloud market stat

Server instances and storage capacity are shifting massively into cloud-service providers. In fact, the study forecast a negative compound annual growth rate for on-premise shipper server instances and storage capacity from 2015 to 2018.

cloud market trend

What’s driving this greater move to hybrid cloud infrastructures?

  • Reduced cost
  • Time to market benefits
  • Improved quality

Enterprises’ adoption of IaaS as the primary environment for workloads will jump from 10% in 2015 to 51% in 2018.

The research highlighted a marked preference for “hyperscale” providers such as Amazon, Google, and Microsoft. Some 48% of large enterprises had handed off-premise workloads to a hyperscale provider already. McKinsey predicted the number would rise to roughly 80% by 2018.

Nevertheless, security and compliance remain key concerns, particularly for large enterprises, the study found. In fact, security and compliance were the most important considerations in selecting cloud service providers, with cost only the third most important factor.

Who will ultimately benefit?

  • Vendors focused on selling to cloud-service providers
  • Semiconductor, memory, and storage component vendors
  • Cloud-specific value-added resellers

Here are some additional Cloud Services Insights from other sources.

For an idea of how small- to medium-sized businesses are accessing cloud computing:


sMB cloud market Source: Parallels; Odin


Plus, even though Amazon was highlighted by McKinsey as one of the hyperscale providers of choice, it has seen rising and falling revenues in the past two years:


cloud Amazon Source: Amazon


Cloud systems management software revenue worldwide from 2010 to 2015. In 2015, the global cloud systems management software market had a value of $2.8 billion.


cloud revenue Source: IDC


Leveraging the cloud solution and application market opportunity requires thoughtful marketing.

Explore Ironpaper services:  IT Marketing

ITaaS Insights Sources:

Elumalai, A. Starikova, I., & Tandon, S. (2016, September). IT as a service: From build to consume. https://www.mckinsey.com/industries/high-tech/our-insights/it-as-a-service-from-build-to-consume

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